Market Development Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Act as the primary marketing expert and Region Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing.

• Develop regional and account strategies through account plans that outline targets, activities, and timelines.

• Coordinate program objectives and referral priorities with hospital leaders and marketing teams.

• Tailor national marketing campaigns to meet local requirements and provide marketing updates during Region calls.

• Establish and enhance referral networks with neurologists, movement disorder specialists, primary care physicians, and other referral sources.

• Act as the main contact for each site’s patient navigator and oversee inquiry handoffs.

• Assist in resolving issues between referral and treatment with hospital program teams.

• Organize Patient Therapy Awareness Events and HCP Therapy Awareness Programs.

• Direct Therapy Access Program initiatives and facilitate peer-to-peer dinners in the Region.

• Distribute regional marketing kits and contribute to the development of collateral toolkits.

• Create resources at the site level, including unbranded collateral materials.

• Collaborate with hospital marketing leads and enhance community awareness at regional events.

• Work with Marketing Communications on digital strategies, including webinars, social media, user experience, SEO, and blogging.

• Maintain communication plans with hospitals, Capital and Clinical Representatives, and partners.

• Collaborate with hospital teams on compliant EHR and patient portal usage to identify potential candidates.

• Monitor and report on referral funnel and program metrics.

• Keep CRM records updated using platforms like HubSpot.

⛳️ Requirements

• Bachelor's degree in business, communication, marketing, healthcare administration, life sciences, or a related field.

• At least 8 years of experience in healthcare, medical device, or related marketing fields, market development, business development, or marketing.

• A minimum of 2 years of sales experience is preferred.

• Demonstrated success in building referral relationships with physicians or other providers and executing field events and programs.

• Familiarity with hospital operations and how hospitals develop clinical service lines.

• Knowledge of HIPAA and healthcare compliance regulations, including the Anti-Kickback Statute.

• Willingness to travel 30%-40%, including some evenings and weekends.

• Proficient in Microsoft Word, Excel, PowerPoint, Adobe, Canva (or similar), HubSpot (or similar), Zoom, and Teams.

• Experience with hospital EHR systems such as Epic, Oracle Health, or MEDITECH is preferred.

• Background in neuroscience or another procedural service line is preferred.

• Experience in launching or expanding a new technology or service line within hospital accounts is preferred.

• Ability to influence regional strategy and objectives.

• Strong project management and analytical capabilities.

• Excellent written and verbal communication skills.

🏝️ Benefits

• Flexible work environment.

• Life-work balance philosophy.

• Competitive perks and benefits (region-specific).

• Opportunities for professional growth and internal talent development.

• Support for achieving professional ambitions.