Market Development Manager

This is a fully remote position, open to applicants in Florida, +2 more states.

📋 Description

• Act as the primary marketing resource and Regional Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing.

• Develop regional and account strategies through account plans that outline targets, activities, timelines, program objectives, and referral priorities.

• Tailor national marketing initiatives to meet local demands and provide marketing updates during Region calls.

• Establish and strengthen referral pathways with neurologists, movement disorder specialists, primary care physicians, and other referral sources.

• Maintain key relationships with each site’s patient navigator and facilitate inquiry handoffs from Insightec to account patient navigators.

• Assist in resolving obstacles between referral and treatment, including scheduling, authorization, and navigation issues.

• Oversee Patient Therapy Awareness Events and Healthcare Professional (HCP) Therapy Awareness Programs, encompassing planning, promotion, moderation, and follow-up activities.

• Manage Therapy Access Program activities and coordinate peer-to-peer dinners in the Region while adhering to company policies and healthcare regulations.

• Distribute regional marketing kits and produce site-level resources, including unbranded materials.

• Collaborate with hospital marketing leads to enhance community awareness at regional events.

• Work alongside Marketing Communications on webinars, social media, user experience (UX), search engine optimization (SEO), blogging, and communication strategies.

• Partner with hospital teams to ensure compliant use of hospital-led EHR and patient portals for identifying potential candidates.

• Monitor and report on the referral funnel and program metrics, ensuring HubSpot or similar CRM records are up to date.

⛳️ Requirements

• Bachelor’s degree in business, communication, marketing, healthcare administration, life sciences, or a related field.

• At least 8 years of experience in healthcare, medical device, or related field marketing, market development, business development, or marketing.

• A minimum of 2 years of sales experience is preferred.

• Demonstrated success in building referral relationships with physicians or other providers and executing events and programs in the field.

• Familiarity with hospital operations and the development of clinical service lines.

• Knowledge of HIPAA and healthcare compliance, including the Anti-Kickback Statute, as it relates to outreach, speaker programs and dinners, and referral source engagement.

• Willingness to travel 30%-40%, including some evenings and weekends.

• Proficient in Microsoft Word, Excel, PowerPoint, Adobe, Canva (or similar), HubSpot (or similar), Zoom, and Teams.

• Experience with hospital EHRs such as Epic, Oracle Health, or MEDITECH is preferred.

• Background in neuroscience or another procedural service line is preferred.

• Experience in launching or expanding a new technology or service line within hospital accounts is preferred.

• Possess strategic partnership, consultative marketing, project management, analytical, and strong written and verbal communication skills.

🏝️ Benefits

• Flexible work environment.

• Life-work balance philosophy.

• Competitive perks and benefits (region-dependent).