Market Development Manager

This is a fully remote position, open to applicants in District of Columbia, +2 more states.

📋 Description

• Act as the primary marketing resource and Regional Marketing Liaison for the Regional Director, Clinical Account Managers, and Americas Marketing.

• Develop regional and account strategies through account plans that outline targets, activities, timelines, program objectives, and referral priorities.

• Implement national marketing initiatives, tailoring them to local requirements, and provide marketing updates during Region calls.

• Establish and strengthen referral pathways with neurologists, movement disorder specialists, primary care physicians, and other referral sources.

• Maintain the primary relationship with each site’s patient navigator and oversee the transfer of inquiries from Insightec to account patient navigators.

• Assist in resolving obstacles between referral and treatment with hospital program teams, the Regional Director, and Clinical Account Managers.

• Organize Patient Therapy Awareness Events and HCP Therapy Awareness Programs, including planning, promotion, moderation, and follow-up.

• Manage Therapy Access Program activities and facilitate peer-to-peer dinners in the region in accordance with company policies and healthcare regulations.

• Distribute regional marketing kits and contribute to the development and updating of collateral toolkits.

• Create resources at the site level, including unbranded materials.

• Collaborate with hospital marketing leads to co-market programs in their communities and enhance community awareness at regional events.

• Work alongside Marketing Communications on digital strategies such as webinars, social media, user experience, SEO, and blogging.

• Maintain communication plans with hospitals, Capital and Clinical Representatives, and partners.

• Collaborate with hospital clinical, informatics, and marketing teams on compliant hospital-led use of EHRs and patient portals to identify potential candidates.

• Monitor and report on referral funnel and program metrics, including referral volume, conversion rates, time to treatment, and event outcomes.

• Ensure CRM records are up-to-date, particularly in HubSpot.

⛳️ Requirements

• Bachelor’s degree in business, communication, marketing, healthcare administration, life sciences, or a related field.

• At least 8 years of experience in healthcare, medical device, or related marketing, market development, business development, or marketing.

• A minimum of 2 years of sales experience is preferred.

• Demonstrated success in establishing referral relationships with physicians or other providers and executing events and programs in the field.

• Familiarity with hospital operations and the development of clinical service lines within hospitals.

• Knowledge of HIPAA and healthcare compliance, including the Anti-Kickback Statute, related to outreach, speaker programs, dinners, and referral source engagement.

• Willingness to travel 30%-40%, including some evenings and weekends.

• Proficient in Microsoft Word, Excel, PowerPoint, Adobe, Canva (or similar), HubSpot (or similar), Zoom, and Teams.

• Experience with hospital EHRs such as Epic, Oracle Health, or MEDITECH is preferred.

• Familiarity with using alerts, registries, or patient portal campaigns to identify procedure candidates is preferred.

• Experience in neuroscience or another procedural service line is preferred.

• Experience in launching or expanding a new technology or service line within hospital accounts is preferred.

• Possess strategic partnership, consultative marketing, project management, analytical, and strong written and verbal communication skills.

🏝️ Benefits

• Flexible work environment.

• Life-work balance philosophy.

• Competitive perks and benefits in each region.

• Opportunities for professional growth and internal talent development.