Market Development Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Act as the primary marketing expert and Regional Marketing Liaison for the Regional Director, Clinical Account Managers, and the Americas Marketing team.

• Develop regional and account strategies through account plans that outline targets, activities, timelines, program objectives, and referral priorities.

• Tailor national marketing initiatives to meet local demands and deliver marketing updates during Region calls.

• Establish and enhance referral pathways with neurologists, movement disorder specialists, primary care physicians, and other referral sources.

• Act as the primary contact for each site’s patient navigator and oversee the transition of inquiries from Insightec to account patient navigators.

• Assist in resolving bottlenecks between referrals and treatments with hospital program teams, the Regional Director, and Clinical Account Managers.

• Organize Patient Therapy Awareness Events and HCP Therapy Awareness Programs, including planning, promotion, moderation, and follow-up activities.

• Oversee Therapy Access Program initiatives and facilitate peer-to-peer dinners in the Region, adhering to company policies and healthcare regulations.

• Distribute regional marketing kits and contribute to the development of collateral toolkits.

• Create resources at the site level, including unbranded materials.

• Collaborate with hospital marketing leads to co-market and enhance community awareness at regional events.

• Work alongside Marketing Communications on webinars, social media, user experience, SEO, blogging, and communication strategies.

• Collaborate with hospital teams to ensure compliant use of EHRs and patient portals for identifying potential candidates.

• Monitor and report referral funnel and program metrics while keeping HubSpot or a similar CRM updated.

⛳️ Requirements

• Bachelor’s degree in business, communication, marketing, healthcare administration, life sciences, or a related field.

• At least 8 years of experience in healthcare, medical device, or related marketing, market development, business development, or marketing roles.

• Preferred 2 years of sales experience.

• Demonstrated success in building referral relationships with physicians or other providers and executing events and programs in the field.

• Familiarity with hospital operations and how clinical service lines are developed within hospitals.

• Knowledge of HIPAA and healthcare compliance, including the Anti-Kickback Statute as it relates to outreach, speaker programs, dinners, and engagement with referral sources.

• Willingness to travel 30%-40%, including some evenings and weekends.

• Proficient in Microsoft Word, Excel, PowerPoint, Adobe, Canva (or similar), HubSpot (or similar), Zoom, and Teams.

• Experience with hospital EHRs such as Epic, Oracle Health, or MEDITECH is preferred.

• Background in neuroscience or another procedural service line is preferred.

• Experience in launching or expanding a new technology or service line within hospital accounts is preferred.

• Strong skills in strategic partnerships, consultative marketing, project management, analytics, and both written and verbal communication.

🏝️ Benefits

• Flexible work environment.

• Life-work balance philosophy.

• Competitive perks and benefits tailored to the region.

• Opportunities for professional growth and internal career advancement.