Market Development Director – Home Solutions

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Create and execute a strategic outreach plan aimed at community organizations and healthcare referral sources within the designated market.

• Build and sustain relationships with targeted accounts and referral sources to enhance referrals and reach business growth objectives.

• Prepare and deliver presentations, engage in public speaking, and conduct in-service training sessions.

• Participate in networking events, conferences, health fairs, seminars, and other community initiatives to promote Legacy Home Care & Wellness and Legacy Better at Home.

• Inform referral sources about Legacy's services and integrated programs provided through Legacy Healthcare Services.

• Work in conjunction with the marketing team to develop promotional materials, campaigns, and professional social media strategies.

• Assist with patient-care intake processes and service coordination as necessary.

• Monitor activities, track account development, and plan subsequent steps utilizing the contact management system.

• Review reports and activities with the supervisor on a weekly basis.

• Participate in on-call duties and manage after-hours calls as required.

• Support and enhance Home Solutions services by keeping abreast of industry and community trends, as well as referral opportunities.

• Meet referral growth and admissions KPIs while maintaining the necessary sales and market development activities.

• Ensure accurate, timely, and complete CRM documentation of customer interactions and sales activities.

⛳️ Requirements

• Proven ability to develop and implement strategic outreach initiatives.

• Experience in building relationships with community organizations and healthcare referral sources.

• Proficient in preparing and delivering professional presentations, public speaking engagements, and in-services.

• Capability to attend networking events, conferences, and community engagements.

• Aptitude for educating referral sources about company services and integrated programs.

• Ability to collaborate effectively with marketing teams on promotional materials, campaigns, and LinkedIn promotions.

• Competence in assisting with patient-care intake and service coordination.

• Familiarity with using a contact management system/CRM for tracking, reporting, and documenting activities.

• Willingness to handle after-hours calls as part of an on-call rotation.

• Knowledge of industry and community trends, along with referral opportunities.

• Ability to meet referral growth, admissions, sales activity, and KPI targets.

• Commitment to maintaining accurate, timely, and complete documentation within the CRM system.

🏝️ Benefits

• Opportunity for remote work.

• Full-time exempt position.

• Participation in an on-call rotation with other staff as necessary.