Market Development Associate

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct thorough research on K–12 policies, procedures, and operational intricacies specific to each state concerning fundraisers, boosters, and school districts.

• Develop, document, and uphold detailed state-by-state sales strategies within HubSpot.

• Organize and prioritize state outreach based on the size of opportunities, readiness, and accessibility.

• Collaborate with the Marketing team to ensure that messaging and campaigns are aligned with insights at the state level.

• Investigate decision-makers at the district and school levels and import their contact information into HubSpot.

• Aim to add at least 1,700 new school buildings to the pipeline by facilitating qualified discovery meetings.

• Implement outbound email and call sequences effectively.

• Create, document, and disseminate successful outreach sequences and best practices among the sales team.

• Achieve or surpass monthly and quarterly goals for scheduled and attended discovery meetings.

• Maintain weekly benchmarks for activities including calls, emails, and completion of sequences.

• Ensure accurate tracking of CRM activities, pipeline stages, and contact details.

• Manage pre- and post-conference tasks, including uploading lists, creating lead sheets, and briefing Account Executives.

• Provide Account Executives with state-specific insights about prospects and lead status.

• Carry out strategic follow-ups after events and incorporate insights into ongoing campaigns.

⛳️ Requirements

• 1–3 years of experience in sales development, market development, or outbound prospecting, preferably in SaaS or EdTech.

• Experience in a CRM setting, with a strong preference for HubSpot.

• Excellent research, organizational, and time-management abilities.

• Comfortable with high-volume outbound activities and performance-driven objectives.

• Familiarity with the K–12 education sector is advantageous but not mandatory.

• Capability to conduct research on state-specific K–12 policies and operations.

• Proficient in researching decision-makers and accurately importing contact information into HubSpot.

• Skilled in executing outbound email and call sequences.

• Ability to meet targets for discovery meetings and maintain weekly activity benchmarks.

• Competent in maintaining accurate records of CRM activities, pipeline stages, and contact information.

• Capable of supporting the execution of conferences and campaigns.

• Strong written and verbal communication skills that are clear and concise.

🏝️ Benefits

• Unlimited Paid Time Off

• Flextime Options

• Remote Work Options

• Paid Holidays

• Employee Stock Options

• Paid Parental and Family Medical Leave

• Comprehensive Employee Medical, Dental, and Vision Coverage

• Flexible Spending Account

• 401(k) Plan