Market Activation Manager

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Act as the primary marketing authority for E. & J. Gallo’s Malt Division and the Montucky Cold Snacks brand.

• Foster and maintain strong relationships with key on-premise accounts within the market.

• Ensure the Montucky Cold Snacks brand enjoys high visibility and builds loyalty among target consumers.

• Create and cultivate a key account roster across a designated territory of essential accounts, driving on-premise growth and quality distribution.

• Implement brand strategies to secure menu placements, provide staff education, enhance POS visibility, generate trade enthusiasm, and ensure brand features and account visibility.

• Regularly communicate market conditions to the client.

• Stay informed on best practices, industry trends, and competing brands.

• Track, measure, document, and offer insights on sales support initiatives.

• Ensure adherence to local, state, and federal regulatory statutes.

• Collaborate with local distributor partners and support Gallo Malt Division brand teams during select market events.

• Identify brand opportunities through innovative marketing initiatives.

• Design and implement engaging sampling initiatives within target accounts.

• Schedule programming at optimal times to maximize consumer engagement.

• Manage activation budgets and related costs.

• Utilize programming and consumer demand to motivate trade.

• Record sales, monitor conversions, and prepare activation summaries.

• Report to the Director of New Business Development; work under the guidance of the Vice President and coordinate with the E&J Gallo Business Development Manager in the market.

⛳️ Requirements

• Experience in the beverage industry, preferably in beer or as a bartender.

• A.B.A. or B.S. degree in Business Administration, Marketing, Public Relations, or a related field.

• Ability to drive with a valid driver’s license and possess a reliable vehicle.

• Proficiency in the entire Microsoft Office Suite (PowerPoint, Excel, Word, and Outlook).

• Basic understanding of the brewing process, production, product/food pairing techniques, and service.

• Strong time management skills with the capability to manage a budget effectively.

• Self-motivated individual who can work efficiently in a remote setting.

• Creative skills to develop programming opportunities.

• Ability to excel in a fast-paced, goal-oriented, and dynamic environment.

• Comprehensive understanding of adult beverage practices and regulatory compliance.

• Must be available for a flexible schedule, including some nights and weekends as necessary.

• Must be capable of lifting at least 50 lbs and standing for extended periods.

• Strong leadership capabilities, excellent motivation skills, and persuasive communication skills (both written and verbal).

• Existing relationships with distributors, on-premise, or retail accounts are advantageous.

• Extensive knowledge of the alcohol beverage industry, particularly expertise in the beer category is preferred.

• Experience in taking prompt action to meet objectives and exceed goals; proactive approach is essential.

• Skilled in presenting ideas effectively to individuals and groups at all levels.

• Experience in setting high performance standards for oneself and others; experience in implementing standards of excellence with measurable goals.

• Knowledge and ability to utilize industry-related software such as Canva, Karma/VIP, etc., is a significant plus.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career advancement.

• Comprehensive health, dental, and vision insurance plans.

• Flexible work schedule to promote work-life balance.

• Employee discounts on products.