Manager, Website Experience

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of the continuous development, upkeep, performance, and enhancement of Loopio's marketing website and associated web properties.

• Convert growth, branding, product marketing, SEO, and campaign needs into optimized web experiences.

• Sustain a scalable website architecture that allows for swift marketing launches without compromising on performance or consistency.

• Create custom WordPress blocks utilizing block.json, static and dynamic blocks, templates, patterns, and reusable components.

• Recognize technical debt and suggest improvements to the website development processes.

• Collaborate with the design team to transform Figma concepts into refined, responsive, production-ready experiences.

• Leverage AI coding agents for page development, debugging, refactoring, documentation, quality assurance, and repetitive development tasks.

• Investigate MCP servers, coding agents, automated testing, browser automation, and agent-based development workflows.

• Work alongside Growth Marketing on the conversion rate optimization (CRO) and website experimentation roadmap.

• Develop and implement A/B and multivariate tests across landing pages, navigation, calls to action, forms, page structure, messaging, and user journeys.

• Collaborate with Marketing Operations on lead capture, enrichment, routing, attribution, tracking, and CRM handoffs.

• Manage the hosting and administration of Loopio.com and related websites on a cloud hosting platform.

⛳️ Requirements

• Minimum of 4 years of experience in web development, management, or a similar role, preferably in a B2B SaaS environment.

• Extensive hands-on experience in developing and maintaining WordPress websites.

• Familiarity with Gutenberg and modern WordPress block architecture, ideally including Full Site Editing.

• Experience with GSAP or similar JavaScript animation libraries is highly regarded.

• Proficient knowledge of HTML, CSS/SCSS, JavaScript, and PHP; React experience is a plus.

• Strong understanding of responsive development, accessibility, browser compatibility, performance optimization, and technical SEO.

• Experience in supporting website-to-CRM integrations with HubSpot and Salesforce, including form configuration, field mapping, lead routing, campaign tracking, attribution, and data capture.

• Familiarity with Git/GitHub branch-based development workflows.

• Proven track record of using AI coding tools in daily development tasks.

• Advanced experience with Claude Code, Codex, Gemini CLI, or similar terminal-based AI development tools.

• Demonstrated history of running CRO experiments and A/B tests that yield measurable improvements.

• A portfolio or relevant materials must be included with the application.

• Must possess legal authorization to work in Canada without requiring employer sponsorship.

🏝️ Benefits

• Equity offerings.

• Professional mastery allowance for learning support.

• Health and wellness benefits commencing on day one.

• Provision of a MacBook laptop.

• Monthly phone and internet allowance.

• Work-from-home budget.

• Flexible co-working options available in Ontario and British Columbia.

• Continuous feedback and regular one-on-one meetings.

• Town halls, AMA sessions, and quarterly celebrations.

• Employee Resource Groups.

• Remote-first work environment.

• Recognition as an award-winning workplace.

• Support for accommodations during virtual interview processes.