Manager, Web Experience – Optimization

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary owner of the apexanalytix website within the Webflow platform.

• Develop governance, permissions, and a request process to ensure consistent, tracked, and brand-aligned modifications.

• Oversee daily administration of Webflow, including page development, CMS collections, site organization, publishing workflows, and ongoing maintenance.

• Collaborate with Demand Generation to transform campaign and channel priorities into web experiences that drive lead generation.

• Implement A/B testing initiatives to enhance conversion rates across essential pages and funnels.

• Create and manage personalization strategies tailored to audience, account, or campaign source.

• Configure and oversee AI-powered optimization tools.

• Develop and maintain audience segments utilizing UTM, geographic, behavioral, CRM, and ABM data.

• Manage website integrations with Salesforce, HubSpot, and Claude.

• Supervise enhanced match data and outbound data integrations that link web activity to the marketing and sales technology stack.

• Take ownership of reporting on site performance, testing outcomes, and optimization effects.

• Utilize Webflow's MCP integration with Claude to control site content, collections, and structure through AI-assisted workflows.

• Establish and manage prompt tracking and LLM visibility monitoring.

• Monitor citations across LLM responses and track AI agent and bot traffic.

• Leverage AI content recommendations to inform content and page strategies.

• Serve as the internal authority on Webflow capabilities, communicating new features and tools to the team.

⛳️ Requirements

• Extensive hands-on expertise in using Webflow as a platform: including CMS, site structure, publishing, and native optimization and personalization tools.

• Familiarity with principles of conversion rate optimization, encompassing A/B testing methodologies and audience-based personalization.

• Comfort with managing integrations between a website and CRM/marketing systems, such as Salesforce and HubSpot.

• Understanding of demand generation fundamentals and the role of web experience in supporting the sales pipeline.

• Ability to establish structure and governance in a system with multiple stakeholders.

• Excellent communication skills.

• Interest in AI-driven search and LLM visibility, and comfort with AEO/GEO-style tools.

• Independent, ownership-oriented mindset, and confidence in being the final authority on site operations.

• Proficient with Webflow, HubSpot, Salesforce, Google Analytics, SEMrush, Wistia, Claude, and Google Data Studio.

• Minimum of 4 years of experience managing a marketing website.

• At least 2 years of hands-on management experience with Webflow.

• Experience in conducting CRO programs, including A/B testing and personalization efforts.

• Background in building or managing audience segmentation using CRM, ABM, or behavioral data.

• Experience with marketing/CRM integrations such as Salesforce and HubSpot.

• Preferred experience in B2B or enterprise software marketing.

• Bachelor's degree preferred.

🏝️ Benefits

• Competitive benefits tailored to the countries we serve.

• BeWell@apex initiative addressing Emotional, Physical, Community, Financial, Social, and Intelligence wellness areas.

• Robust Mentor Program.

• Access to an Internal Training Portal.

• Education Assistance.

• Tuition Assistance.

• Certification Assistance.

• Remote work opportunities available (within the United States).