Manager, Trade Shows

This is a fully remote position, open to applicants in Florida, +3 more states.

📋 Description

• Oversee the trade show strategy for the Medical division.

• Strategically plan, implement, and continually refine trade shows, customer events, executive engagements, activations, and significant meetings.

• Influence marketing and commercial teams regarding essential trade shows, exhibit strategies, and participation.

• Lead intricate, high-visibility trade shows and activations involving multiple business units.

• Execute events in alignment with established guidelines, processes, procedures, and tools.

• Educate cross-functional teams, provide direction, and develop solutions.

• Design customer-centric experiences that highlight Stryker’s innovations.

• Collaborate with MarCom on exhibit design and layout while managing exhibit costs and construction.

• Lead, develop, engage, and align the team members who report directly to you.

• Create and manage thorough event project plans.

• Negotiate with vendors and service providers while adhering to budget constraints.

• Maintain relationships with key industry and trade associations.

• Establish frameworks, standards, and playbooks for scalable event operations.

• Define and monitor KPIs, qualified lead generation, ROI, and commercial impact.

• Develop tools and processes for tracking and measurement.

• Coordinate with the Demand Generation Team to ensure prompt lead distribution and follow-up.

• Identify opportunities for conference sponsorship and new trade show marketing initiatives.

⛳️ Requirements

• Bachelor’s degree.

• 8+ years of experience in marketing, communications, events, or a related field.

• Previous experience in a leadership role (preferred).

• Experience managing production requirements and timelines related to trade show production (preferred).

🏝️ Benefits

• Flexibility for remote work.

• Opportunity for 30% travel.