Manager, Trade Marketing

This is a fully remote position, open to applicants in Hawaii.

📋 Description

• Create and implement trade marketing strategies and channel playbooks.

• Oversee activations, sampling initiatives, sponsorships, and events.

• Manage marketing programs for venues and events.

• Ensure the seamless execution of brand programs at both national and regional levels.

• Collaborate with wholesalers, retailers, and agency partners.

• Supervise territory budgets, sponsorship investments, and assess ROI.

• Foster growth in both On-Premise and Off-Premise channels.

• Track competitive activities and pinpoint marketplace opportunities.

• Guide field teams and resources for trade activation.

• Work collaboratively across Sales, Marketing, Trade Marketing, Channel Teams, and Commercial teams.

⛳️ Requirements

• Bachelor's Degree is highly preferred.

• 5-7 years of experience in sales and/or marketing.

• Extensive knowledge of regional marketing and sales organizations.

• Excellent communication skills, both internally and externally.

• Proficiency in PowerPoint, Excel, and internal system tools.

• Must have a deep understanding of the On-Premise Channel.

• Willingness to relocate for future opportunities is preferred.

• Knowledge of the beer/alcohol industry is preferred.

🏝️ Benefits

• Eligible for bonuses.

• Long-term incentive eligibility.

• Comprehensive health benefits including Medical, Dental, Vision, Wellness, and Tax-Advantaged Savings and Spending Accounts.

• Life Insurance and Disability Income Protection.

• Generous Parental Leave and FMLA policies.

• 401(k) Retirement Savings options with company matching contributions.

• Opportunity to work in a dynamic environment among a company of owners.

• Complimentary Beer!