Manager, Small Format

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the development and expansion of Unreal’s business within the Convenience, Drug, Off-Price, and Military sectors.

• Formulate and implement thorough growth strategies tailored to target channels.

• Establish and sustain a pipeline of potential national and regional account opportunities.

• Cultivate and enhance relationships with retail buyers, category managers, brokers, and military partners.

• Manage daily operations with distributors, wholesalers, and redistributors to guarantee high fulfillment and stock availability.

• Create channel-specific product assortments, pricing models, promotional strategies, and merchandising approaches.

• Oversee volume forecasting, trade spend budgets, and performance metrics reporting.

• Convert insights from syndicated data platforms (SPINS, IRI, Nielsen) and distributor reports into customer presentation materials.

• Collaborate with Customer Strategy & Planning, Digital Marketing, Operations, and Finance from account sell-in through product launch.

• Represent Unreal at food shows, foodservice events, retailer meetings, and industry conferences.

• Develop a scalable Small Format sales playbook to facilitate long-term channel expansion.

• Report directly to the Director of Foodservice.

• Travel approximately 25% for in-person customer meetings, distributor shows, industry trade events, field visits, and company offsite gatherings.

⛳️ Requirements

• Proven key account management experience in CPG food or beverage sales is essential.

• Direct experience in selling to Convenience (C-Store), Drug, Off-Price, Military, or Away From Home channels is highly advantageous.

• Demonstrated ability to establish new account business from prospecting through retail launch and continuous management.

• Experience in managing external broker networks, wholesalers, and redistributors.

• Familiarity with channel pricing frameworks, trade spend management, promotional planning, forecasting, and product assortment strategies.

• Capability to translate syndicated data (SPINS, IRI, Nielsen) into persuasive sales narratives and buyer presentations.

• Exceptional verbal and written communication skills.

• Experience with Trade Promotion Management (TPM) software (such as Modus or similar) is a plus.

• Proficiency in using spreadsheets (Excel/Sheets) and presentation software (PowerPoint/Slides).

• Ability to prioritize account pipelines and achieve sales objectives independently.

• Valid driver's license and vehicle required for field visits.

• Candidates must reside in the United States.

• Applicants must be authorized to work for any employer in the United States.

• Unreal is currently unable to sponsor or assume sponsorship of an employment visa.

🏝️ Benefits

• Competitive salary and bonus structure.

• Unlimited PTO & all federal holidays off.

• Comprehensive Health, Dental, and Vision insurance - employee and dependent premiums are fully covered for Dental and Vision.

• Health Reimbursement Account & Health Savings Account with company contributions.

• Flexible Spending Accounts.

• 401(k) plan with company match (eligible to participate after 6 months of employment).

• Up to 18 weeks of Paid Parental Leave.

• Maven Family-Building, Maternity, & Menopause Support services.

• Paid Caregiver, Medical, & Bereavement Leave.

• Employer-paid Basic Life & AD&D, Short-Term Disability, and Long-Term Disability insurance.

• Tuition Reimbursement & Professional Development Stipend.

• Wellness Stipend.

• Fitness & Weight Loss Reimbursement through Health Plan.

• Monthly Home Office Stipend.

• Coworking Stipend.

• Donation Matching Program.

• Paid Volunteer Days.

• Unlimited chocolate.

• Supportive teammates and a vibrant team culture - including departmental and team events.

• Opportunities for exposure to exciting prospects at a rapidly growing brand!