Manager, Marketing and Communication EMEA

This is a fully remote position, open to applicants in Romania, +3 more countries.

📋 Description

• Strategize and implement integrated marketing initiatives, encompassing digital campaigns, events, exhibitions, customer engagement, and sales support.

• Develop and disseminate B2B content throughout the buyer's journey, including customer success stories, videos, thought leadership pieces, and social media content.

• Create multi-channel inbound campaigns aimed at increasing awareness, engagement, conversion, and demand.

• Leverage performance data to continually enhance outcomes.

• Foster lead generation and nurturing efforts in close partnership with the Sales team.

• Ensure efficient qualification and transition of opportunities.

• Educate both internal and external stakeholders while managing their expectations and requirements.

• Enhance the channel partner network within the logistics or intralogistics sector.

• Collaborate with regional and global Marketing and Sales teams to adapt global strategies into effective local campaigns.

• Introduce innovative concepts to the Business Partner Management area.

• Oversee daily marketing projects and devise strategies with high lead-conversion success rates.

⛳️ Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a relevant field.

• Extensive B2B experience in Marketing & Communications within an international business context, preferably in technology, industrial, automation, logistics, or a related field.

• Proficient in English; knowledge of French and/or Arabic is advantageous.

• Skilled in Microsoft 365, marketing automation, and CRMs; familiarity with HubSpot and Salesforce is beneficial.

• Solid experience in executing 360-degree integrated campaigns and demand generation strategies.

• Proficient in online channels, paid advertising, social media, email marketing, and inbound marketing techniques.

• Practical experience with landing pages, social media content, videos, case studies, presentations, and marketing collateral.

• Experience in organizing customer events, trade shows, fairs, exhibitions, and webinars.

• Strong grasp of funnel metrics and conversion, including pipeline generation and progression, lead nurturing, and qualification.

• Experience utilizing analytics to refine campaigns, assess performance, and enhance ROI.

🏝️ Benefits

• Stable position in a growing international company with exciting development prospects.

• Well-structured onboarding process.

• Opportunities for training and development.

• Strong collaborative team atmosphere.

• Flexible working hours.

• Vacation in accordance with the legal regulations of the country of residence.

• Option for remote work.

• Employee Assistance Program.