Manager, Growth Marketing, Analytics

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and take charge of a comprehensive marketing measurement framework across websites, email, social media, paid media, mobile, CRM, and additional digital channels.

• Set meaningful KPIs and benchmarks aligned with organizational objectives.

• Assess marketing, customer, and campaign performance to uncover growth possibilities within WorldatWork's programs and offerings.

• Formulate and assess strategies to enhance WorldatWork's database of qualified HR professionals.

• Discover new audiences, acquisition channels, and lead-generation opportunities.

• Evaluate the quality and downstream impact of acquired audiences.

• Create and upkeep dashboards, reports, and attribution models connecting marketing activities with customer behavior and business results.

• Provide actionable insights to Marketing leadership and business stakeholders.

• Examine customer journeys, marketing funnels, and audience behavior to pinpoint friction, cross-sell opportunities, and areas for lifecycle optimization.

• Oversee the analysis of website, landing-page, SEO, and conversion performance utilizing GA4 and other analytics platforms.

• Act as Marketing's internal performance lead for agency-managed paid media.

• Assess channel effectiveness, acquisition costs, return on investment, and other performance metrics.

• Suggest opportunities to enhance media investments.

• Develop and support A/B and multivariate testing and optimization initiatives.

• Collaborate with the Marketing team, agency partners, and internal stakeholders on tracking, measurement, and optimization from campaign inception to completion.

• Convert complex data into clear insights and recommendations.

• Promote data-driven decision-making and continuous improvement.

• Deliver exceptional internal and external customer service and undertake other assigned duties.

⛳️ Requirements

• Bachelor's degree or equivalent practical/professional experience in Marketing, Business, or a related field.

• Over 5 years of experience in growth marketing, marketing analytics, performance marketing, digital marketing, or related fields.

• Proven experience utilizing data and customer insights to formulate audience acquisition, engagement, conversion, and growth strategies.

• Advanced proficiency with GA4 and digital analytics platforms.

• Capability to analyze customer behavior across various channels and touchpoints.

• Experience with HubSpot and Salesforce reporting, or similar marketing automation and CRM platforms, is highly preferred.

• Strong comprehension of paid media measurement, campaign attribution, and performance optimization.

• Experience in developing dashboards, measurement frameworks, and data visualizations.

• Ability to convert complex data into clear, actionable recommendations.

• Experience in A/B testing, conversion-rate optimization, customer journey analysis, and digital acquisition.

• Working knowledge of SEO, lead generation, audience development, and lifecycle marketing.

• Excellent analytical, critical-thinking, problem-solving, and communication abilities.

• Experience supporting multiple products, audiences, or business lines in an association, membership organization, B2B, or similarly complex marketing environment is preferred.

🏝️ Benefits

• Continuous professional development training opportunities.

• Health insurance.

• Dental insurance.

• Vision insurance.

• Well-being benefits.

• Health savings benefits.

• Flexible spending benefits.

• Retirement benefits.

• Eligibility for an annual discretionary bonus with a target of 10% of base salary.

• Remote work option.