Manager, Growth – Customer Marketing

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Oversee a marketing team of two focusing on acquisition and customer engagement.

• Recruit as necessary, mentor, and supervise team members through regular one-on-ones, goal-setting, and development initiatives.

• Establish quarterly growth marketing strategies and OKRs aimed at generating new pipeline and expanding revenue.

• Present results to the marketing leadership team.

• Personally spearhead high-priority campaigns and manage strategic accounts in a player-coach capacity.

• Recognize and address SEO/AEO deficiencies, underperforming ABM segments, opportunities for expansion, and signals indicating churn risk.

• Take ownership of inbound SEO and AEO strategies to enhance organic visibility and traffic.

• Develop and execute ABM/ABX programs utilizing email, webinars, social media, and content marketing.

• Collaborate with Sales on target accounts, timing of campaigns, and criteria for lead hand-off.

• Manage post-sale marketing efforts, including newsletters, product announcements, webinars, in-app notifications, and expansion campaigns.

• Create and oversee customer reference and advocacy initiatives.

• Direct the production of case studies, video testimonials, and social proof materials.

• Monitor and report on the performance of expansion campaigns, including influenced pipeline, conversion rates, and upsell/cross-sell revenue.

• Utilize AI tools on a daily basis for content creation, personalization, SEO/AEO research, and reporting.

• Conduct cross-channel experiments and leverage data to inform investment decisions.

⛳️ Requirements

• 5–7+ years of experience in B2B SaaS marketing.

• 1–2+ years of direct management experience.

• Proven full-funnel growth marketing expertise with quantifiable results in generating new pipeline and expanding revenue.

• Practical experience with SEO and a working understanding of AEO/answer-engine optimization.

• Proficiency in creating and managing ABM/ABX programs across email, webinars, and social media platforms.

• Familiarity with intent/ABM tools such as 6sense or Demandbase is advantageous.

• Consistent application of AI tools within a marketing framework.

• Hands-on experience with Marketo, HubSpot, or similar marketing automation systems.

• Comfortable utilizing CRM data, preferably Salesforce.

• Strong abilities in content creation and storytelling for case studies, campaign messaging, webinar scripts, and video production.

• Experience working within a SaaS environment.

• Experience in the GovTech or public sector is beneficial but not mandatory.

🏝️ Benefits

• Flexible and remote work environment.

• Competitive salary and benefits package.

• Comprehensive medical, dental, and vision insurance.

• Flexible Spending Account (FSA), Health Savings Account (HSA), and/or Dependent Care FSA (US).

• Life and AD&D insurance, along with short-term and long-term disability insurance (US).

• Life and disability insurance (Canada).

• 401(k) (US) / RRSP (Canada) with a 3.5% matching contribution.

• 10 public holidays per year.

• 3 wellness days.

• Paid vacation time.

• Sick and safe leave.

• Paid parental leave.

• Paid bereavement leave.

• Paid jury duty and civic service leave.

• Access to an employee assistance program.

• 2 summer days off plus an annual end-of-year "Dimming of the Lights" event.

• Employee referral bonus program.

• Opportunities for professional growth as the company scales.