Manager, Growth - Active Traders

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of demand generation for active traders and cryptocurrency across various channels, including paid social, trading platforms, financial and crypto media, newsletters, SEM, influencers, and community engagement.

• Strategically plan and oversee media budgets, negotiate vendor placements and rates, conduct creative and landing-page tests, and evaluate performance across channels and landing pages.

• Manage activation, first-trade, funding, and re-engagement lifecycle journeys utilizing Braze content cards, AT status screens, and rewards systems.

• Lead go-to-market strategies for options, futures, margin, USD, and crypto products, promoting benefits across paid media, lifecycle, web, and product surfaces.

• Develop comprehensive reporting that tracks the funnel from initial engagement through sign-up, funding, first trade, and ongoing trading value.

• Collaborate with Analytics to assess incrementality and true lift, providing recommendations for scaling, testing, or reducing activities.

• Conduct testing across creatives, target audiences, offers, and landing pages, transforming insights into repeatable marketing programs.

• Integrate AI tools into creative processes, copywriting, audience research, landing-page development, and campaign workflows.

• Participate in quarterly planning and ensure successful execution of the established plan.

• Work collaboratively with Product, Product Marketing, Lifecycle, Sales/BDR, and Analytics, enjoying autonomy in day-to-day activities.

⛳️ Requirements

• 4–6 years of experience in performance marketing, growth marketing, or lifecycle marketing.

• Proven track record of driving high-quality consumer demand and optimizing it for downstream value.

• Extensive practical knowledge of paid media strategies.

• Experience managing budgets and campaigns across platforms like Google, Meta, X, YouTube, or programmatic channels.

• Ability to negotiate with vendors while focusing on optimizing for downstream value rather than just cost per click.

• Experience in lifecycle marketing, encompassing activation, onboarding, nurturing, or re-engagement journeys.

• Strong preference for hands-on experience with lifecycle platforms such as Braze, Iterable, or HubSpot.

• Background in marketing to engaged, high-intent audiences.

• Proven ability to collaborate effectively with Product, Analytics, and Product Marketing teams.

• Demonstrated application of AI tools to streamline creative processes, research, enrichment, and data workflows.

• Analytical mindset with the capability to identify funnel issues, prioritize opportunities, and propose actionable changes.

• Legal eligibility to work in Canada.

• Familiarity with self-directed investing, active trading, or cryptocurrency is considered a plus.

• Experience in launching products or benefits is advantageous.

• Background in consumer fintech, investing, brokerage, trading, or cryptocurrency platforms is a bonus.

🏝️ Benefits

• Comprehensive health benefits and life insurance coverage.

• Long-term group savings plan with employer matching through Wealthsimple for Business.

• 20 vacation days annually.

• 4 wellness days each year.

• Unlimited sick and mental health days available yearly.

• Opportunity to work outside Canada for up to 90 days per year.

• Access to employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS.

• Equity compensation available for permanent employees.

• Hybrid team collaboration across North America.