Manager, Email & SMS

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the execution, programming, and optimization of Tanger’s email and SMS channels.

• Design and manage triggered campaigns, event-driven programs, multi-step journeys, workflows, and lifecycle automations.

• Generate dynamic email content utilizing HTML, ESP-specific templating tools, conditional logic, personalization tokens, dynamic content blocks, and modular templates.

• Create audience segmentation, suppression logic, frequency controls, and pre-deployment validation procedures.

• Convert business and customer requirements into actionable email and SMS logic.

• Implement data integrations, field mappings, and maintain data hygiene standards.

• Diagnose issues related to data, rendering, and automation.

• Oversee automation QA and monitoring to ensure the accuracy of triggers, conditions, content, links, and personalization.

• Document email programs, templates, logic, and playbooks for scalability and continuity purposes.

• Manage channel execution, lifecycle development, testing, and optimization processes.

• Develop onboarding, engagement, retention, and reactivation lifecycles.

• Define send cadence, messaging frameworks, and establish channel best practices.

• Offer strategic recommendations grounded in performance trends, testing, and customer behavior analysis.

• Handle ESP and SMS platform configuration, troubleshooting, vendor coordination, deliverability, sender reputation, opt-in/opt-out processes, short codes, and domain settings.

• Lead operational planning for ESP upgrades, migrations, and feature implementations.

• Establish methodologies for A/B, multivariate, and incrementality testing.

• Evaluate engagement, conversion, and revenue enhancement metrics.

• Compile weekly, monthly, and quarterly performance reports with actionable insights and recommendations.

• Collaborate with Marketing, Loyalty, Media, Technology, Legal, Analytics, Data, and Customer Care teams.

• Maintain project plans, timelines, dependencies, and program documentation.

• Willingness to travel up to 5% as necessary.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 3-5 years of relevant experience in email and/or SMS marketing, lifecycle marketing, or digital channel management.

• Practical experience with enterprise-level ESPs and SMS platforms, such as Campaigner, Salesforce, Braze, Iterable, Klaviyo, Cordial, or Vibes.

• Proven experience with segmentation, automations, testing, and performance optimization.

• Comprehensive understanding of email and SMS best practices, lifecycle marketing, and compliance requirements.

• Strong analytical, problem-solving, and decision-making abilities.

• Demonstrated capability to balance strategic thinking with practical execution.

• Exceptional attention to detail and commitment to quality standards.

• Strong written and verbal communication skills.

• Ability to manage multiple tasks in a fast-paced environment.

• Willingness to travel via commercial airlines, up to 5%.

• Must adhere to relevant regulations, including CAN-SPAM, TCPA, GDPR/CCPA, and consent management standards.

• Participation in E-Verify and completion of background check requirements.

🏝️ Benefits

• Competitive salary.

• Generous suite of medical, dental, and vision benefits.

• 401(k) matching program.

• Paid time off and holidays.

• Paid volunteer hours.

• Team member paid leave programs.

• Tuition reimbursement.

• Wellness incentives.

• Group life and disability insurance.

• Optional benefits.

• Team member discounts.

• Flexible, team-oriented work environment.

• Up to 5% travel required.

• Background check conducted.