Manager, Email Engagement – Digital Advocacy

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Oversee the organization’s email engagement initiatives, encompassing newsletters, advocacy alerts, program updates, lifecycle campaigns, and communications with constituents.

• Collaborate with stakeholders to create and maintain editorial and email schedules.

• Curate, compose, edit, and enhance email content to align with organizational messaging, brand guidelines, style manuals, and industry standards.

• Remain informed on trends, technologies, and best practices in digital communications, suggesting innovative strategies.

• Design and implement multi-channel advocacy and engagement campaigns, which include planning, content creation, approvals, distribution, troubleshooting, performance assessment, and optimization.

• Formulate campaign strategies, messaging, calls-to-action, email communications, and online action alerts.

• Manage digital advocacy tools and oversee campaign execution.

• Create and implement strategies aimed at acquiring, retaining, and engaging constituents through targeted communications and lifecycle marketing.

• Oversee audience segmentation and targeting efforts.

• Ensure the health of email lists through proper database management, privacy compliance, and subscriber retention strategies.

• Act as an internal strategic advisor on constituent engagement, audience development, digital communications, and outreach to diverse groups.

• Utilize Engaging Networks and related platforms to create and send broadcast emails, advocacy campaigns, action pages, signup forms, and automated communications.

• Manage automation workflows, audience queries, and campaign execution within digital engagement systems.

• Leverage HTML skills and platform knowledge to aid in email design, functionality, troubleshooting, and optimization.

• Collaborate with technology vendors and internal teams to resolve technical challenges and implement enhancements.

• Monitor, analyze, and report on email, advocacy, campaign, and audience performance metrics.

• Track list health and ensure compliance with privacy and opt-in regulations.

• Generate regular and ad hoc reports that provide actionable insights and recommendations.

• Develop and execute testing strategies to enhance campaign effectiveness, audience engagement, and conversion rates.

• Identify trends, opportunities, and areas for improvement through continuous analysis and performance tracking.

• Report to the Director of Digital Engagement and work in collaboration with Development, Government Relations, and other departments.

⛳️ Requirements

• A minimum of progressively responsible experience in email marketing, digital engagement, advocacy campaigns, digital communications, or a related field, with a proven track record in developing and executing constituent engagement campaigns.

• Exceptional writing, editing, and proofreading abilities.

• Familiarity with Engaging Networks or a similar email marketing, digital advocacy, or constituent engagement platform.

• Technical proficiency with email marketing and automation platforms, audience segmentation, deliverability, database management, and a basic understanding of HTML.

• Experience utilizing email metrics, A/B testing, and digital analytics to evaluate performance and enhance campaigns.

• Knowledge of email marketing best practices, including audience segmentation, deliverability, list growth, lifecycle marketing, retention strategies, and database management.

• Strong project management and collaboration capabilities.

• Ability to juggle multiple priorities, work collaboratively across functions, and coordinate with vendors and stakeholders.

• Comfort in a fast-paced, rapid-response work environment.

• Capability to work independently while also contributing to a team-oriented, collaborative atmosphere.

• Regular and dependable attendance, whether in person or virtually, is necessary.

• Minimal travel may be required.

• Experience with a nationally distributed nonprofit, advocacy, membership, conservation, preservation, environmental, or mission-driven organization is preferred.

• Familiarity with Google Analytics 4 and Monday.com or similar collaboration tools is preferred.

• Proficiency with Microsoft Office Suite is preferred.

• Experience in online advocacy campaigns and grassroots engagement strategies is preferred.

• Experience managing lifecycle marketing programs is preferred.

• Understanding of accessibility standards and mobile-first digital communications is preferred.

• Experience in developing communication strategies to engage diverse and underrepresented audiences is preferred.

• Applicants must provide a resume, cover letter, and writing sample; applications lacking any of these documents will not be considered.

🏝️ Benefits

• Health insurance

• Dental insurance

• Life insurance

• Retirement benefits

• Paid parental leave

• 3+ weeks of vacation

• Sick time

• Holidays

• Full benefits eligibility