Manager, eCommerce Analytics

This is a fully remote position, open to applicants in Colorado.

📋 Description

• Lead the implementation of the company's Direct-to-Consumer (DTC) eCommerce analytics strategy.

• Manage, mentor, and nurture a high-performing analytics team.

• Collaborate with eCommerce leadership and cross-functional partners to convert complex data into actionable insights and strategic recommendations.

• Conduct customer segmentation, cohort analysis, customer lifetime value modeling, forecasting, predictive analytics, Marketing Mix Modeling, multi-touch attribution, and incrementality measurement.

• Supervise the measurement and optimization of the complete customer journey, encompassing website performance, digital marketing effectiveness, conversion funnel performance, personalization, retention programs, and experimentation.

• Establish and maintain enterprise reporting frameworks, executive dashboards, and key performance indicators (KPIs).

• Provide strategic oversight for web analytics platforms, tag management systems, data governance, measurement architecture, and privacy compliance.

• Assess emerging technologies, industry trends, and competitive insights to enhance analytics capabilities and identify growth opportunities.

• Promote and uphold a positive safety culture by participating in safety initiatives.

• Perform additional duties as assigned.

⛳️ Requirements

• A Bachelor's degree in Business, Marketing, Analytics, Statistics, Economics, Computer Science, Data Science, or a related field is required.

• At least five (5) years of experience in web analytics, with a strong focus on analytics strategy development and execution within eCommerce or digital settings.

• Previous experience in a mentorship, supervisory, lead, or managerial position is essential.

• Highly advanced skills in managing profiles, integrating third-party tags, and creating tagging strategies are required.

• Extensive proficiency in producing and delivering regular and ad-hoc reports and dashboards using tools such as Microsoft Excel, Looker Studio, and Power BI is required.

• Proven experience leading analytics teams and developing talent in a fast-paced, data-driven environment.

• Demonstrated capability in developing analytics insights to support senior leadership and drive organizational change.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Basic life insurance

• Voluntary life insurance

• Long-term disability insurance

• Short-term disability insurance

• Employee assistance program

• Flexible spending accounts

• Health savings account

• 401(k) retirement plan

• Accrued paid time off based on seniority

• Volunteer time off

• Parental leave

• Bereavement leave

• Company holidays

• Years of service awards

• Variable Incentive Program / Profit Sharing Program