Manager, Digital Marketing

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of and expand the ChatGPT Ads channel, encompassing campaign structure, budgets, bidding strategies, and growth objectives.

• Develop agents to design and enhance advertisements.

• Leverage internal AI tools to generate innovative landing pages and funnel experiences for testing purposes.

• Execute structured tests on bidding strategies, context hints, ad formats, and landing pages.

• Evaluate conversational advertising, focusing on user intent, conversation context, relevance, and decision-making moments.

• Utilize data to identify which campaigns, verticals, messages, and intents deserve further investment.

• Spearhead strategic optimization and growth initiatives across Google Ads and Microsoft Ads.

• Perform audience and keyword research employing research tools, search query data, and competitive analysis.

• Oversee SEM/PPC budgets through smart bidding while tracking expenditures against objectives and ROAS.

• Assess campaign performance using Google Ads, Excel, SQL, Power BI, Google Analytics, and other similar tools.

• Collaborate with Marketing, Analytics, and Engineering teams to formulate scalable, data-driven acquisition strategies.

⛳️ Requirements

• 6–10 years of professional experience in digital marketing.

• Extensive experience with one or more platforms such as Google Ads, Microsoft Ads, YouTube, or Meta Ads.

• Practical experience utilizing LLMs like ChatGPT, Claude, Gemini, or similar in daily PPC operations.

• Proficient in prompting, constructing custom agents, and automating tasks such as ad copy generation, keyword research, and performance evaluation.

• Advanced skills in Excel, including VLOOKUP and Pivot Tables.

• Strong analytical abilities to interpret PPC data, recognize trends, and make informed, data-driven decisions.

• Comfortable using Google Analytics, marketing technologies, conversion tracking, and tag management systems.

• Basic knowledge of HTML, CSS, JavaScript, scripting, Python, Google Ads scripts, platform APIs, and MCP/agent tools.

• Demonstrates curiosity and a quick learning aptitude.

• Exhibits initiative and takes ownership of results.

🏝️ Benefits

• Inclusive workplace.

• Equal opportunity employer.

• AI Disclosure and Consent Policy regarding AI use during the hiring process.