Digital Marketing Lead

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Strategize, implement, manage, and enhance paid search campaigns on Google Ads, Bing/Microsoft Ads, and various other platforms.

• Oversee Meta Ads campaigns on Facebook and Instagram.

• Manage LinkedIn Ads campaigns aimed at engagement, conversions, and B2B lead generation.

• Conduct keyword analysis, formulate bidding strategies, evaluate search terms, and optimize campaign budgets.

• Track CPL, CPA, conversion rates, ROAS, and ROI metrics.

• Create advertising copy and develop creative briefs.

• Collaborate with internal teams including Sales, Customer Success, and Content, as well as external agencies.

• Leverage AI-powered tools for the creation, optimization, and reporting of campaigns.

• Administer the company website through WordPress.

• Execute CRO initiatives, A/B testing, and landing page enhancements.

• Improve website pages for usability, performance, SEO, and lead generation.

• Assist in the strategy and execution of SEO and AEO.

• Maintain on-page SEO, metadata, internal linking, and overall website structure.

• Generate performance reports encompassing advertising, website traffic, lead generation, and conversion metrics.

• Utilize GA4 and GTM for analytics, conversion tracking, and reporting purposes.

• Implement and sustain tracking across websites, advertising platforms, and HubSpot.

• Convert campaign and website data into actionable insights and recommendations.

• Manage relationships with external digital marketing agencies and oversee project delivery.

• Keep abreast of developments in advertising platforms, industry trends, and new technologies.

• Establish and refine campaigns, reporting, website management, and stakeholder relationships within the first 90 days.

⛳️ Requirements

• Minimum of 3 years of recent, hands-on experience in paid media.

• Ability to independently manage and optimize Google Ads and Meta Ads campaigns.

• Proficient in managing Google Ads from start to finish, including campaign setup, keyword research, bidding, budget optimization, search-term analysis, conversion tracking, and reporting.

• Extensive practical experience in managing Meta Ads campaigns, covering campaign creation, audience targeting, budget management, testing, and performance optimization.

• Competence in analyzing and enhancing CPL, CPA, ROAS, conversion rates, and ROI.

• Familiarity with GA4, GTM, conversion tracking, and campaign performance reporting.

• Experience with lead generation campaigns driven by performance.

• Strong analytical, commercial, and problem-solving abilities.

• Exceptional written and verbal communication skills in English.

• Capable of working independently while also collaborating with stakeholders and external partners.

• Bachelor's degree in Marketing, Business, or a related field.

• Comfortable working with stakeholders during Australian business hours.

🏝️ Benefits

• Flexible working arrangements, either fully remote or hybrid.

• Opportunities for learning, mentoring, and support.

• Team-building activities.

• Company-wide celebrations.

• Wellness initiatives.

• Access to world-class office environments.

• Collaborate with global brands.

• Continuous opportunities for learning and development.

• Engaging employee programs.