Digital Marketing Manager

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Formulate and implement a digital marketing strategy that aligns with the company’s growth objectives.

• Strategically plan and oversee both paid and organic campaigns across platforms such as LinkedIn, Meta, and Google.

• Enhance candidate attraction efforts and generate high-quality applications for recruitment needs.

• Produce qualified business leads and explore new marketing channels.

• Track campaign performance, lead quality, conversion rates, and marketing ROI.

• Collaborate with the recruitment and sourcing teams on targeted candidate campaigns.

• Develop recruitment content, email campaigns, candidate mailers, and initiatives for talent attraction.

• Take charge of the social media strategy, content direction, campaign planning, and LinkedIn growth.

• Manage content calendars, social campaigns, and brand messaging effectively.

• Supervise website content, SEO, updates, landing pages, and digital optimization.

• Create and manage presentations, brochures, promotional materials, newsletters, and communications.

• Plan and execute integrated campaigns while managing messaging, targeting, budgets, and schedules.

• Analyze marketing data and compile performance reports with actionable recommendations.

• Investigate AI tools, marketing automation, and emerging technologies.

• Directly supervise, mentor, coach, and develop a Social Media Coordinator.

• Work collaboratively with leadership, recruitment, sourcing, and business development teams.

⛳️ Requirements

• Proven track record in digital marketing, marketing management, or a related field.

• Demonstrated capability to develop and implement digital marketing strategies successfully.

• Experience in managing paid advertising campaigns on LinkedIn, Meta, and/or Google.

• Comprehensive understanding of digital lead generation, audience targeting, and conversion optimization.

• Background in social media strategy, content marketing, and brand development.

• Familiarity with email marketing, CRM campaigns, and marketing automation tools.

• Working knowledge of SEO, website optimization, and digital analytics.

• Strong skills in copywriting, content development, and effective communication.

• Experience in developing marketing materials and maintaining brand consistency.

• Ability to analyze campaign data, interpret results, and make informed, data-driven decisions.

• Proven experience in managing projects, meeting deadlines, and juggling multiple marketing priorities.

• Previous experience in supervising, mentoring, or managing junior team members.

• Experience in recruitment, staffing, BPO, outsourcing, talent acquisition, HR/workforce solutions, professional services, or other service-based industries is highly beneficial.

• Experience in running high-volume recruitment campaigns, building talent communities, attracting niche talent, or generating B2B leads is a plus.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and career growth.

• Flexible work environment and potential for remote work.

• Comprehensive health and wellness benefits.

• Collaborative and inclusive company culture.