Manager, Digital Fundraising

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the planning and execution of cross-channel digital fundraising initiatives utilizing email, mobile, paid social, paid search, and programmatic platforms.

• Create and sustain campaign tracking systems, quarterly planning meetings, and weekly coordination sessions.

• Assist with email and mobile fundraising activities, including calendars, campaign execution, quality assurance, and alignment with donor journeys.

• Evaluate campaign materials for precision, audience targeting, donor journey progression, and alignment with strategic objectives.

• Develop a comprehensive understanding of Salesforce Marketing Cloud, focusing on segmentation, testing, and donor journey design.

• Act as the internal expert for paid media channels including Meta, search, programmatic, display, and video advertising.

• Analyze agency media strategies, budgets, creative materials, and optimization suggestions.

• Track ROAS, CPA, pacing, and overall campaign performance; identify potential risks and opportunities.

• Document learnings from paid media, campaign summaries, test outcomes, and historical data.

• Support urgent activations and real-time cross-channel marketing efforts.

• Collaborate with Donor Marketing & Journeys, Brand, and Center of Excellence for comprehensive funnel integration.

• Contribute to campaign strategies, content creation, creative direction, supporter journeys, and collective KPIs.

• Assist in optimizing website conversion rates through user behavior analysis and A/B testing.

• Explore innovative opportunities involving new platforms, lead generation, streaming, AI, and personalized approaches.

• Cultivate relationships with UNICEF teams and media platform partners.

• Promote the values of the Philanthropy Division while setting clear expectations and providing constructive feedback.

• Review and enhance internal processes and workflow efficiency.

• Perform additional tasks as assigned.

⛳️ Requirements

• A bachelor's degree and a minimum of 5 years of relevant experience or an equivalent combination of education and experience is required.

• Proven experience in digital nonprofit fundraising and/or marketing.

• Strong understanding of best practices in digital fundraising.

• Familiarity with performance marketing strategies and tactics, including email, SMS, and paid media channels.

• Knowledge of full-funnel strategy development, donor journeys, lead generation, and the interplay between brand and performance marketing.

• Possess analytical and enterprise-level thinking abilities.

• Experience with digital fundraising and marketing technologies, such as CRM platforms, marketing automation tools, digital fundraising platforms, project management software, and business intelligence or reporting tools, is preferred.

• Highly organized, with exceptional attention to detail and the capability to manage multiple tasks in a dynamic, collaborative setting.

• Outstanding written and verbal communication skills are essential.

• A strong commitment to the mission and values of UNICEF USA.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and growth.

• Engaging work environment with a focus on collaboration and innovation.