Manager, Digital Demand Generation

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take full ownership of the comprehensive management of paid search campaigns on Google and Bing, which includes keyword strategy, ad copy creation, budget pacing, bid management, and continuous optimization.

• Oversee paid placements on review platforms such as G2.

• Experiment with and expand sponsored newsletter and content placements.

• Manage paid social media and video advertising efforts on platforms like LinkedIn and YouTube.

• Develop, test, and refine landing pages and forms for various campaigns.

• Administer budgets and provide reports on spending, cost per lead/acquisition, and contribution to the sales pipeline.

• Construct and enhance a lead scoring model based on buying intent and suitability.

• Handle inbound lead qualification, routing, sales handoff SLAs, and feedback mechanisms.

• Collaborate with SDR and Sales leadership to improve qualification criteria.

• Oversee lifecycle nurture programs from lead capture to opportunity creation and acceleration.

• Partner on both virtual and in-person engagement events for accounts in active buying phases.

• Report on performance metrics across the entire sales funnel.

• Persistently test and optimize campaigns, budget allocations, landing pages, forms, scoring, and nurture programs.

⛳️ Requirements

• 4-6+ years of experience in demand generation, growth, or performance marketing, with direct experience in managing paid search campaigns.

• Proven experience in managing paid social media and/or review-site advertising initiatives.

• Familiarity with sponsored content or newsletter/media placements is a plus.

• Practical experience with a marketing automation platform, including the development of lifecycle/nurture campaigns.

• Experience in building or overseeing a lead scoring and qualification model, preferably within a B2B SaaS context.

• Proficiency with CRM platforms (such as Salesforce) and web analytics tools (like Google Analytics/GA4).

• Strong skills in budget management, forecasting, and ROI reporting across various channels.

• Experience in optimizing landing pages and forms, including A/B testing methodologies.

• Understanding of lead lifecycle management and sales development handoff processes.

• Excellent analytical skills, with comfort in utilizing dashboards and data to inform optimization strategies.

• Highly organized and self-motivated, capable of managing execution from start to finish.

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline, or equivalent practical experience.

• Experience in cybersecurity, IT, or another technical B2B sector is advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health benefits, including medical, dental, and vision coverage.

• Opportunities for professional development and growth.

• Flexible working hours and the possibility for remote work.

• A dynamic and inclusive company culture.