Manager, Digital – Demand Gen

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of prosperops.com, encompassing the roadmap, page structure, conversion paths, technical health, and content publishing.

• Lead the SEO and AEO/AIO initiatives to enhance non-brand rankings and visibility in AI-generated answers.

• Distribute content through various channels including paid search, paid social, syndication, email, and organic methods.

• Evaluate channel performance and oversee distribution strategies and mix.

• Develop digital marketing campaign templates for partners, covering email, landing pages, ad creative, and nurturing strategies.

• Manage Google Tag Manager, GA4, conversion tracking, and the overall analytics framework.

• Ensure accurate attribution data is maintained in HubSpot from initial click to closed-won status.

• Oversee brand and non-brand search, comparison and alternatives pages, as well as third-party profiles.

• Position the ProsperOps narrative alongside Flexera in product and FinOps discussions.

• Coordinate and enhance AI agents for tag verification, site audits, and site corrections.

• Report directly to the Head of Marketing.

⛳️ Requirements

• A minimum of 4 years in demand generation, growth, digital, or performance marketing at a rapidly growing B2B SaaS organization, or in an agency serving such companies.

• Direct experience managing a B2B website.

• Proven SEO results, encompassing inherited performance, changes implemented, and achieved outcomes.

• Experience with paid media across search and social platforms, with responsibility for budget management.

• Proficient in HubSpot.

• Competent in GA4, Google Search Console, Ahrefs or similar tools, and Google Tag Manager.

• Capability to analyze performance data and adjust strategies based on insights.

• Knowledge of cloud infrastructure or FinOps, or the eagerness and speed to learn it quickly.

• Application of AI in daily workflows, demonstrating informed judgment regarding its uses.

• Preferred qualifications: Experience with WordPress, AEO/AIO or LLM visibility efforts, partner and channel co-marketing, experimentation tools, and sufficient SQL skills to address CRM inquiries.

🏝️ Benefits

• Work from home.

• Competitive compensation.

• Unlimited PTO.

• Opportunities for career advancement.

• Medical insurance.

• Dental insurance.

• 401(k).