Manager, Customer Analytics & Insights

This is a fully remote position, open to applicants in Texas.

📋 Description

• Play a key role in establishing a top-tier Customer Analytics & Insights program.

• Ensure analytics initiatives are in line with marketing, branding, and overarching growth objectives.

• Formulate recommendations based on customer performance metrics.

• Collaborate with brands and analytics colleagues to derive actionable insights from diverse datasets.

• Conduct both strategic and tactical analyses utilizing tool-based analytics and programming languages.

• Create visual representations and disseminate customer insights throughout the organization.

• Oversee team outputs, mentor talent, and offer strategic and technical guidance.

• Steer the organization, execution, and narrative of strategic analysis projects.

• Manage resources for analysis outputs while also engaging directly in analysis.

• Ensure reporting outputs align with brand objectives and strategic goals.

• Develop and sustain recurring Tableau reports and dashboards for customer KPIs and engagement metrics.

• Convert data findings into actionable summaries and presentations for brand stakeholders.

• Guide and mentor teams in crafting compelling connections and insights.

• Conduct data quality assessments and document data sources, reporting methodologies, and definitions.

• Monitor projects and provide clear updates to leadership and teams.

• Disseminate learnings and customer insights across brand families.

⛳️ Requirements

• Bachelor’s degree in a relevant discipline or equivalent professional experience.

• Bachelor’s degree or over 5 years of experience in customer analytics.

• More than 3 years of experience in data analytics, programming languages, and data wrangling tools.

• Fundamental understanding of the CJA data model, customer transaction datasets, and clickstream (digital) data.

• Proficiency in SQL, SAS, Python, Alteryx, and AWS.

• Experience with Tableau and data visualization techniques.

• Capability to translate data into actionable insights.

• Ability to create engaging visualizations and data narratives using PowerPoint or other presentation mediums.

• Excellent verbal and written communication skills, including the ability to present to senior leadership teams.

• Proactive approach and ownership in driving projects forward.

• Team-oriented mindset with the ability to provide direction and collaborate across internal teams.

• Strong creative problem-solving abilities.

• Dedication to fostering strong relationships.

• Capacity to manage time effectively and juggle multiple tasks.

🏝️ Benefits

• A people-first company culture.

• Commitment to diversity, inclusion, and equity initiatives.

• Opportunities for career development.

• Coaching and talent development resources.