Manager, Automotive Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the Automotive demand-generation strategy, aligning with quarterly and annual qualified-demo objectives.

• Maintain an operational scorecard and respond promptly when performance deviates from the plan.

• Develop integrated marketing campaigns for U.S. franchise dealerships and dealer groups, focusing on dealer principals, GMs, fixed operations leaders, and automotive marketing executives.

• Oversee the strategy and execution of key programs including NADA, Digital Dealer, and other priority events.

• Drive pre-event demand, identify speaking/content opportunities, manage demo scheduling, onsite conversions, and follow-up efforts.

• Transform customer testimonials, dealer challenges, product capabilities, and industry insights into effective content, outbound, paid initiatives, and sales follow-up.

• Work across platforms such as Salesforce, Pardot/Marketing Cloud Account Engagement, Salesloft, Calendly, LinkedIn, and other related systems.

• Manage website strategy in collaboration with the web partner, covering landing pages, SEO, conversion optimization, analytics, testing, and performance enhancements.

• Lead collaboration with shared marketing teams and external vendors by providing clear briefs, deadlines, quality standards, and accountability.

• Measure metrics such as qualified demo volume, dealer/account quality, conversion rates, execution, source attribution, and budget adherence.

⛳️ Requirements

• Significant B2B marketing experience within the U.S. automotive retail ecosystem, including marketing technology, software, data, advertising, websites, or related solutions for franchise dealerships and dealer groups.

• Direct experience with the automotive vendor ecosystem and major industry events like NADA and Digital Dealer.

• Proven track record of managing demand-generation programs linked to qualified meetings, demos, opportunities, pipeline, or revenue growth.

• Experience in executing integrated marketing campaigns that encompass marketing automation, content, digital, paid media, events, and sales follow-up.

• Strong proficiency in Salesforce and marketing automation, including aspects like attribution, campaign architecture, scoring/routing, and funnel reporting.

• Adequate website, SEO, and conversion knowledge to effectively direct a web vendor and connect the digital experience with demand-generation results.

• Capability to lead via shared resources, question assumptions, hold colleagues and vendors accountable, and navigate work through ambiguity.

• Excellent written and verbal communication skills in English.

• Willingness to travel freely throughout the United States as needed for industry events, customer meetings, and other business requirements.

• Must possess authorization to work in the U.S. without employer sponsorship now or in the future.

• Ineligible for student visa sponsorship, including F-1 OPT or CPT.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Basic and Supplemental Life Insurance options.

• 401(k) retirement plans with company matching.

• Health Spending Accounts (HSA/FSA).

• Flexible time off and 11 paid holidays.

• Family-building benefits, including Maternity, Adoption, and Parental Leave.

• Tuition Reimbursement and certification support.

• Wellness and Mental Health counseling services.

• Concierge and work/life support resources.

• Adoption Assistance Reimbursement.

• Perks and discount programs.

• Annual discretionary bonuses through the Core Company Performance Bonus Plan.

• Equity grants, sign-on bonuses, and other customized incentive opportunities.

• Growing Revenue Incentives.

• Corporate or VIP Bonuses.

• Deferred compensation opportunities.