Audience Growth Consultant

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and implement a social media growth strategy targeting a US audience that aligns with global campaign objectives and organizational KPIs.

• Tailor global campaign stories, key messages, and creative materials for US audiences while ensuring consistency with the global brand.

• Generate a minimum of 15 content pieces monthly for Instagram and Facebook, encompassing short-form videos, written content, and visual materials.

• Establish and utilize a content review process for around five incoming pieces weekly, providing feedback within a 24-hour timeframe.

• Collaborate with global communications team members on audience segmentation, content production, and publishing timelines.

• Implement geolocation and audience segmentation strategies for US-specific content.

• Localize and modify calls-to-action for US audiences.

• Evaluate US follower engagement and growth metrics through platform analytics and social listening tools.

• Present findings and recommendations to the Global Social Media team.

• Keep track of US cultural discussions, platform algorithm changes, creative trends, and emerging narratives in social media.

• Develop and analyze statistically sound A/B and message-testing methods.

• Monitor performance against growth KPIs and adjust strategies based on data insights.

• Establish, manage, and assess paid awareness and growth campaigns, including Meta Ads.

• Enhance ad targeting, budgets, bidding strategies, and creative assets using CPM, CPC, CTR, conversion rates, and ROAS.

• Track CPA and cost-per-follower, providing guidance on campaign budget distribution.

• Assist in crisis communication strategies for US audiences and platforms.

• Identify reputational risks and situations that require rapid-response content.

⛳️ Requirements

• Extensive senior-level experience in social media strategy, demonstrating a successful history of achieving measurable audience growth.

• Proficient in technology, with a proven ability to adapt content and strategies in response to platform algorithm modifications and changing creative trends.

• Practical experience in creating and publishing content for Instagram and Facebook, including writing, graphics, and short-form video production.

• Competent in using Canva.

• Experience in setting up, managing, and evaluating paid social advertising campaigns.

• Fluency in metrics such as CPM, CTR, CPA, ROAS, and conversion rates.

• Skilled in audience insight and social listening tools, including Google Trends/Insights, Junkipedia, Brandwatch, or similar platforms.

• Proven senior experience in crisis communication and quick-response scenarios.

• Strong analytical abilities to convert performance data into actionable strategies and tangible content results.

• Excellent writing skills in English, with the capability to adjust tone and voice across different audience segments.

• Proficiency in Spanish is a plus.

• Experience in advocacy, campaigning, or nonprofit communications is advantageous.

🏝️ Benefits

• Approximately 100 full-time consultant days over a 6-month period.

• Monthly invoicing based on deliverable milestones.