Local Digital Marketer – Contractor

This is a fully remote position, open to applicants in South Korea.

📋 Description

• Implement local digital marketing initiatives aligned with regional marketing strategies, business goals, target demographics, budgets, and campaign schedules.

• Tailor regional campaigns for the Korean market by considering local consumer behavior, market dynamics, language nuances, cultural aspects, and channel characteristics.

• Create and enhance Korean-language email and EDM content, focusing on subject lines, messaging, and audience segmentation.

• Localize industry updates, white papers, technical documents, educational materials, standards-related content, and thought leadership articles.

• Modify headlines, calls to action, campaign messaging, and promotional text to resonate with Korean audiences.

• Oversee and enhance paid digital campaigns, including those on Naver and relevant Korean social media platforms.

• Assist in developing localized website content, landing pages, and social/digital assets.

• Collaborate with internal teams, agencies, designers, and external stakeholders for content and campaign execution.

• Track campaign performance metrics and optimize impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Conduct A/B testing on creatives, messaging, target audiences, channels, and landing pages.

• Provide insights on local market conditions, competitor analysis, and strategic recommendations to the Marketing Lead.

• Generate regular performance reports for campaigns, including actionable insights.

⛳️ Requirements

• Proficient in Korean at a native level with strong verbal and written English skills.

• Experience in professional Korean copywriting, content marketing, or localization.

• Ability to adapt marketing content creatively rather than translating it directly.

• Recent and substantial experience in marketing to Korean audiences is highly desired.

• Preference for experience with Naver and paid media strategies.

• Background in B2B or technical marketing within electronics, manufacturing, SaaS, standards, or associations is preferred.

🏝️ Benefits

• Engaging work environment with opportunities for professional growth.

• Competitive salary and performance-based incentives.

• Comprehensive health and wellness benefits.

• Flexible working hours and potential for remote work options.