Lifecycle & Retention Marketing Manager, Ecommerce, Membership

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the lifecycle roadmap and pinpoint the most significant opportunities throughout the customer journey.

• Create and enhance automated flows directly within Klaviyo, incorporating trigger and event logic, segmentation, entry/exit and suppression rules, email/SMS coordination, and personalization.

• Develop behavior-based segments based on lifecycle stage, purchase history, membership status, engagement, and customer value.

• Manage membership programs that encompass onboarding, benefit adoption, churn prevention, cancellation, win-back, and upgrades.

• Implement a structured testing program with hypotheses, target KPIs, documented insights, and subsequent actions.

• Oversee the campaign calendar and quality assurance process during promotional events and sweepstakes deadlines.

• Take charge of lifecycle reporting that links CRM activity to conversion, repeat purchase, retention, churn, reactivation, and customer lifetime value (LTV).

• Evaluate the current lifecycle and Klaviyo setup, mapping the customer journey within the first 90 days.

• Establish baseline KPIs and initiate or enhance priority evergreen flows.

• Show measurable advancement on at least one key conversion or retention metric.

⛳️ Requirements

• Over 5 years of experience in lifecycle, CRM, retention, or ecommerce marketing.

• Extensive hands-on experience with Klaviyo, including the development of complex flows from strategy to implementation.

• Proficiency in email and SMS marketing within an ecommerce and/or subscription/membership context.

• Proven history of measurably enhancing retention, repeat purchase rates, conversion, churn, or LTV.

• Strong analytical capabilities and experience in conducting structured A/B tests.

• Familiarity with Shopify or Shopify Plus.

• Exceptional attention to detail and a disciplined approach to quality assurance.

• Ability to work autonomously and prioritize effectively.

• Experience in sweepstakes, rewards, loyalty, or promotional ecommerce is a plus.

• Familiarity with membership platforms such as Appstle, Skio, or Recharge is an advantage.

• Experience with CRM migrations, establishing a Klaviyo program from the ground up, or activating Meta audiences using CRM data is beneficial.

• Must possess legal authorization to work in the location of the position; sponsorship requirements will be assessed during the application process.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and flexible work arrangements.

• Opportunities for professional development and continued learning.