E-Commerce Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and implement a go-to-market strategy for a key supplement product, encompassing positioning, messaging, launch planning, campaign strategy, and continuous promotion.

• Design and oversee product-centric campaigns aimed at enhancing awareness, educating new audiences, and driving ecommerce sales.

• Execute a variety of multichannel marketing tactics, including email campaigns, automated email sequences, SMS/text campaigns, landing page copy and creation, promotional copy and creation, social media content, reels, static posts, and campaign creative.

• Convert product quality, benefits, value, and differentiation into persuasive messaging that competes effectively against premium supplement brands.

• Foster new unique guest acquisition and ecommerce revenue through targeted product marketing initiatives.

• Monitor campaign performance and provide reports on a weekly, monthly, and quarterly basis.

• Utilize data to suggest enhancements to traffic, conversion rates, repeat purchase behavior, and revenue growth.

• Deliver weekly performance updates, conduct monthly campaign reviews, and present quarterly strategic results summaries.

• Report collaboratively to the Vice President of Sales and Marketing and the Director of Physicians Preference Vitamins.

⛳️ Requirements

• Demonstrated experience in product marketing, ecommerce marketing, supplement/wellness marketing, CPG marketing, or premium consumer product marketing.

• Capability to formulate strategy and independently execute campaigns as an individual contributor.

• Experience with product launches, go-to-market planning, email marketing, marketing automation, SMS campaigns, social media content, reels, landing pages, blogs, and performance reporting.

• Desired proficiency in platforms such as Klaviyo or similar ecommerce email systems, Canva, Lead Pages, Metricool or comparable social media consolidation tools, and Google Analytics.

• Strong comprehension of ecommerce revenue growth, conversion, customer acquisition, and product adoption.

• Exceptional writing, messaging, organizational, and analytical abilities.

• Availability to work 20 hours per week.

• Proven experience necessary for remote work.

🏝️ Benefits

• Flexible workdays and hours.

• Remote work is permissible for candidates with proven experience.

• Preference for time spent at the Katy office.

• Compensation is based on experience, performance, and measurable outcomes.