Director, Digital Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a portfolio of complex and high-value client accounts as the principal strategic partner.

• Take responsibility for overall client satisfaction, retention, and revenue outcomes throughout the portfolio.

• Establish the strategic vision for each account and synchronize digital initiatives with client missions and business objectives.

• Conduct senior client presentations, annual evaluations, and strategic planning meetings.

• Create comprehensive digital strategies that encompass email, conversion rate optimization (CRO), paid search, paid social, programmatic advertising, texting, and emerging channels.

• Offer forward-thinking insights on digital trends, audience behaviors, and technological advancements.

• Lead the development of budgets, multi-year forecasts, and financial reporting at the account level.

• Confidently represent RKD's digital capabilities and perspectives.

• Establish benchmarks for the development and execution of integrated digital strategies.

• Foster innovation in digital program design while staying informed on current channel trends and industry best practices.

• Supervise portfolio-level performance against client objectives and RKD benchmarks.

• Manage budgets, revenue objectives, and financial forecasts for the Digital Experience portfolio.

• Promote client retention, contract renewals, and expansion of service scopes.

• Collaborate with Pod Managers, department leaders, and senior management to ensure integrated and high-quality delivery.

• Enhance cross-functional workflows, tools, and processes.

• Lead or co-lead new business initiatives, including requests for proposals (RFPs), pitches, and proposals.

• Define and communicate RKD's digital experience value proposition.

• Expand existing accounts through the proactive identification of new service opportunities.

• Act as a senior leader accountable for the overall performance, growth, and culture of the Digital Experience team portfolio.

⛳️ Requirements

• A bachelor's degree is required; an advanced degree is highly preferred.

• 7-10 years of experience in digital marketing, including substantial leadership experience within an agency environment.

• Demonstrated success in leading integrated digital initiatives and managing multi-million-dollar account portfolios.

• Outstanding executive communication and presentation abilities.

• Extensive knowledge of digital channels, including email, paid media, conversion rate optimization (CRO), and texting.

• Strong business acumen with experience in managing budgets, forecasts, and profit and loss (P&L) statements.

• This position does not offer sponsorships.

🏝️ Benefits

• Comprehensive benefits package.

• Highly competitive compensation based on experience.