Lifecycle Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the entire patient lifecycle from start to finish, encompassing pre-enrollment, retention, and re-engagement automations after churn.

• Establish activation KPIs and direct investment towards high-friction points in the patient experience.

• Develop production-ready campaigns, which include configuring workflows, segmenting audiences, establishing targeting logic, and crafting messages.

• Design transactional and broadcast communications for visits, in-app notifications, assessment reminders, policy updates, and feature launches.

• Conduct ongoing A/B testing across various messaging, timing, and communication channels.

• Assess, initiate, and oversee patient communication channels like push notifications and email.

• Utilize AI for campaign quality assurance, segment definitions, brief creation, reporting, and analytics.

• Manage multimedia app content projects and configure them within the CMS.

• Oversee patient-facing assessments that support care delivery, compliance, and payer reporting.

• Enhance rollout and adoption strategies for new product features.

• Establish a repeatable patient feedback program and incorporate insights into product development.

• Monitor competitors in the substance use disorder space and adjacent digital health sectors, providing recommendations for roadmap and messaging enhancements.

⛳️ Requirements

• A minimum of 4 years in lifecycle marketing or product marketing, ideally with experience in both areas.

• Hands-on experience managing a communications/CRM tool such as Braze, Iterable, Customer.io, or a similar platform.

• Proven experience in creating a lifecycle marketing function from scratch.

• A history of establishing and being responsible for activation or retention KPIs.

• Capability to articulate the reasons behind results rather than simply reporting them.

• Applicants must have authorization to work for any employer in the U.S.

• Experience in healthcare, regulated industries, or other compliance-sensitive environments is highly advantageous.

• A dedicated, private workspace with a lockable door and high-speed internet for managing sensitive information is required.

• Lived experience or training as a peer recovery specialist is welcomed, though not mandatory.

🏝️ Benefits

• Equity grants may be part of the total compensation package.

• Comprehensive benefits including medical, dental, vision, and short-term disability coverage.

• Access to mental health services through insurance, including Talkspace and EAP.

• 4 weeks of vacation accrued annually, increasing to 5 weeks after 2 years of employment.

• Sick leave accrual at a rate of 1 hour for every 30 hours worked.

• 9 paid holidays each year.

• 12 weeks of fully paid parental leave after 6 months of employment.

• 401(k) retirement savings plan.

• Flexible remote work arrangement.

• Necessary hardware provided to fulfill work responsibilities.

• Opportunity to engage in meaningful, life-saving work.