Lifecycle Marketing Manager – Customer Growth

This is a fully remote position, open to applicants in Texas.

📋 Description

• Design and implement customer lifecycle initiatives encompassing onboarding, adoption, value realization, expansion, renewal, and re-engagement.

• Analyze customer journeys to pinpoint milestones, behaviors, and communication opportunities.

• Convert lifecycle priorities into effective campaigns, workflows, and customer experiences.

• Continuously maintain and enhance ongoing customer programs.

• Create onboarding, educational, and adoption campaigns tailored to customer needs and use cases.

• Boost awareness and utilization of products, features, integrations, and services.

• Collaborate with Product Marketing, PLG, and Customer Success to develop focused communications.

• Assist customers in recognizing and articulating the value they derive from ActivTrak.

• Establish programs that promote customer engagement and readiness for renewal.

• Formulate cross-sell, upsell, and re-engagement campaigns.

• Work alongside Sales, Customer Success, and PLG on initiatives for customer growth.

• Segment customers based on lifecycle stage, use case, persona, product adoption, account characteristics, and maturity.

• Leverage behavioral and account signals to enhance the timing and relevance of communications.

• Experiment with messaging, audiences, channels, timing, and journey structures.

• Investigate responsible applications of AI for personalized experiences and program efficiency.

• Establish program objectives and success metrics.

• Monitor email engagement, activation, adoption, expansion activities, retention indicators, and lifecycle advancement.

• Utilize outcomes and customer insights to pinpoint areas for improvement.

• Communicate performance, insights, and recommendations with cross-functional partners.

⛳️ Requirements

• A minimum of 5 years of experience in lifecycle marketing, customer marketing, or growth marketing within a B2B SaaS context.

• Proven experience in creating and executing email campaigns, nurture programs, or automated customer journeys.

• Solid understanding of the SaaS customer lifecycle and the factors that impact adoption, retention, and expansion.

• Experience in utilizing customer, account, or behavioral data to craft segmented communications.

• Proficient in managing programs from initial planning through to launch, measurement, and optimization.

• Exceptional project management and cross-functional collaboration abilities.

• Outstanding written communication and campaign development skills.

• Data-driven mindset with an eagerness to understand how marketing programs affect customer behavior.

• Familiarity with marketing automation, CRM, customer engagement, or analytics platforms.

🏝️ Benefits

• Competitive salary and benefits package.

• Opportunity for remote work within the United States.

• Minimal travel requirements.

• Limited physical demands associated with the role.

• Commitment to equal opportunity employment.

• Supportive and inclusive work environment.

• Strong dedication to diversity.