Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of lifecycle marketing at Optery, overseeing it from start to finish across email, in-app messaging, and push notifications.

• Analyze the customer journey to pinpoint significant opportunities in activation, conversion, retention, and expansion.

• Create, launch, and refine automated campaigns and triggered flows using Customer.io or similar platforms.

• Manage in-app messaging and communications related to transactions in collaboration with product and engineering teams.

• Develop and enhance the mobile push notification strategy, including opt-in processes, triggered and campaign-based notifications, frequency capping, and coordination across channels.

• Formulate segmentation and personalization strategies utilizing behavioral and account data.

• Implement dynamic templating and conditional content logic.

• Conduct A/B testing on sequences, subject lines, timing, and offers, incorporating holdouts and measurement.

• Oversee email deliverability, maintain list hygiene, and establish a suppression strategy.

• Collaborate with analytics to track and evaluate lifecycle performance, connecting campaigns to revenue outcomes through Amplitude.

• Work together with paid acquisition, product, and support teams to ensure a cohesive customer experience.

⛳️ Requirements

• A minimum of 5 years of extensive hands-on experience managing lifecycle, CRM, retention, or email marketing programs, preferably for a subscription-based service.

• Proficiency in a contemporary marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo.

• Familiarity with segmentation, triggered workflows, and templating languages like Liquid.

• Exceptional copywriting skills and sound judgment in messaging.

• Capability to define metrics, generate reports, and analyze results.

• Experience with SQL and product analytics is advantageous.

• Knowledge of email deliverability principles and compliance, including CAN-SPAM and GDPR/CCPA basics.

• Experience with AI and actively incorporating it into current workflows.

• A builder's mindset with the capacity to take ownership of a function.

• Background in privacy, security, or consumer subscription products is a plus.

• Familiarity with both B2C and B2B messaging is an additional benefit.

• Must be available to work during regular U.S. business hours across U.S. Eastern, Central, Mountain, and/or Pacific time zones.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• 401k program with employer matching.

• Paid time off policy.

• Bonus opportunities available.