Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take responsibility for end-to-end lifecycle marketing across email, in-app messaging, and push notifications.

• Analyze the customer journey to pinpoint significant opportunities for activation, conversion, retention, and expansion.

• Design, launch, and refine automated campaigns and triggered flows using Customer.io or similar platforms.

• Manage in-app messaging and communications related to transactions in collaboration with product and engineering teams.

• Develop and enhance the mobile push notification strategy, including opt-in processes, triggered and campaign-based notifications, frequency capping, and cross-channel coordination.

• Create segmentation and personalization strategies utilizing behavioral and account data, incorporating dynamic templates and conditional content logic.

• Conduct A/B testing on sequences, subject lines, timing, and offers, using holdouts for measurement.

• Oversee email deliverability, list hygiene, and suppression strategies.

• Collaborate with analytics to track and measure lifecycle performance through Amplitude and connect campaigns to revenue outcomes.

• Work alongside paid acquisition, product, and support teams to ensure a cohesive customer experience.

• Design customer journeys, create campaigns, write or direct copy, conduct experiments, and report on results.

⛳️ Requirements

• Over 5 years of substantial hands-on experience managing lifecycle, CRM, retention, or email marketing programs, preferably for a subscription-based service.

• Proficiency in a modern marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo, including skills in segmentation, triggered workflows, and templating languages like Liquid.

• Strong writing skills with the ability to craft clear and persuasive messaging.

• Comfortable working with data, defining metrics, generating reports, and analyzing results.

• Experience with SQL and product analytics is advantageous.

• Knowledge of email deliverability principles and compliance regulations, including CAN-SPAM and GDPR/CCPA basics.

• Familiarity with AI and its active application in current workflows.

• A builder's mindset with the capability to take ownership of a function.

• Experience in privacy, security, or consumer subscription products is a plus.

• Experience with both B2C and B2B messaging is an added advantage.

• Must be available to work during regular U.S. business hours in the Eastern, Central, Mountain, and/or Pacific time zones.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• 401k plan with employer matching.

• Paid time off policy.

• Bonus opportunities available.