Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the entire lifecycle marketing process, including email, in-app messaging, and push notifications.

• Manage the journeys for onboarding, activation, engagement, upgrades/cross-sells, renewals, churn prevention, and win-backs.

• Lead the lifecycle marketing strategy and pinpoint high-impact opportunities in activation, conversion, retention, and expansion.

• Create, launch, and refine automated campaigns and triggered flows using Customer.io or a similar platform.

• Take charge of in-app messaging and transactional communications in collaboration with product and engineering teams.

• Develop and enhance the mobile push notification strategy, encompassing opt-in flows, triggered and campaign-based pushes, frequency capping, and email integration.

• Create segmentation and personalization strategies utilizing behavioral and account data, dynamic templating, and conditional content logic.

• Execute A/B tests on sequences, subject lines, timing, and offers, including holdouts and performance measurement.

• Oversee email deliverability, list hygiene, and suppression strategies.

• Collaborate with analytics to monitor and evaluate lifecycle performance using Amplitude and revenue metrics.

• Partner with paid acquisition, product, and support teams to synchronize customer messaging.

• Write or guide the creation of copy and report on outcomes.

⛳️ Requirements

• A minimum of 5 years of substantial hands-on experience managing lifecycle, CRM, retention, or email marketing initiatives.

• Preferably experienced in a subscription-based service environment.

• Proficient in a modern marketing automation platform such as Customer.io, Iterable, Braze, or Klaviyo.

• Experienced with segmentation, triggered workflows, and templating languages like Liquid.

• Excellent copywriting skills and instincts.

• Capable of defining metrics, generating reports, and interpreting results.

• Familiarity with SQL and product analytics is advantageous.

• Understanding of email deliverability principles and compliance issues, including CAN-SPAM and GDPR/CCPA basics.

• Experience with AI and its application in current processes is a plus.

• Must demonstrate the ability to manage a function and operate independently.

• Experience in privacy, security, or consumer subscription products is a bonus.

• Experience with both B2C and B2B messaging is also a bonus.

• Must reside in the United States and work during regular U.S. business hours across Eastern, Central, Mountain, and/or Pacific time zones.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• 401k program with employer matching.

• Paid time off policy.

• Bonus opportunities available.