Lifecycle Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the lifecycle marketing strategy and roadmap from start to finish, planning and executing campaigns that enhance activation, conversion, engagement, retention, reactivation, and lifetime value (LTV).

• Create and implement campaigns for onboarding and activation, nurturing and engagement, conversion, retention, win-back and reactivation, as well as upsell/cross-sell initiatives.

• Collaborate with Acquisition, Retention, and Product Marketing teams to synchronize goals, target audiences, and messaging, ensuring the execution of coordinated campaigns.

• Manage campaigns across various channels including email, push notifications, web push, in-app, and web.

• Oversee the segmentation and cohort strategy, establishing audiences, triggers, and customer journeys from signup through activation, habit formation, renewal, and expansion.

• Design and implement A/B and multivariate testing for offers, messaging, timing, and channels.

• Maintain the lifecycle calendar and coordinate the delivery of assets, copy, and approvals across teams and different time zones.

• Measure and report on lifecycle performance utilizing dashboards, insights, and data-driven recommendations for leadership.

• Manage lifecycle platforms and automation, which includes segmentation, triggered journeys, and campaign operations.

⛳️ Requirements

• 6 - 8 years of experience in lifecycle, growth, retention, or CRM marketing, with a proven track record of managing campaigns that significantly improved activation, retention, or LTV.

• Strong understanding of the complete user funnel and lifecycle metrics—activation, engagement, retention, reactivation, churn, and LTV—with a history of positively influencing these metrics.

• Demonstrated capability to plan and execute multi-channel campaigns (email, push, in-app, web) rather than concentrating solely on a single channel.

• Experience working cross-functionally with acquisition, retention, product, and product marketing teams to design and implement campaigns.

• Hands-on experience with lifecycle, marketing automation, or CRM platforms such as MoEngage, CleverTap, or HubSpot, focusing on segmentation and triggered journeys.

• A systematic, experiment-driven approach to growth, including hands-on A/B testing experience and the ability to transform results into actionable playbooks.

• Strong analytical skills with the ability to convert campaign and cohort data into clear reporting, insights, and actionable decisions.

• Excellent project and stakeholder management skills, capable of managing multiple campaigns to meet deadlines across teams and time zones.

• Experience marketing to engineers, DevOps, Cloud, AI, or technical upskilling audiences is a significant advantage.

🏝️ Benefits

• Embrace a 100% remote culture, allowing you to work from anywhere, anytime.

• Join a mission-driven company dedicated to helping millions gain skills in DevOps, Cloud, and AI through practical learning.

• Opportunity to influence the voice of a rapidly growing global brand.

• Work in a collaborative, fast-paced, and creative environment.