Lifecycle Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take ownership of the lifecycle marketing strategy and roadmap from start to finish, planning and executing campaigns that enhance activation, conversion, engagement, retention, reactivation, and lifetime value (LTV).

• Create and implement campaigns for onboarding and activation, nurturing and engagement, conversion, retention, win-back and reactivation, as well as upsell and cross-sell efforts.

• Collaborate with Acquisition, Retention, and Product Marketing teams to synchronize goals, target audiences, and messaging while executing cohesive campaigns.

• Coordinate campaigns across various channels including email, push notifications, web push, in-app messaging, and web platforms.

• Manage segmentation and cohort strategies, defining target audiences, triggers, and user journeys from signup to activation, habit formation, renewal, and expansion.

• Design and conduct A/B and multivariate tests on offers, messaging, timing, and channels.

• Oversee the lifecycle calendar and execution, ensuring coordination of assets, copy, and approvals across multiple teams and time zones.

• Analyze and report on lifecycle performance using dashboards, insights, and data-driven recommendations for leadership.

• Manage the lifecycle platforms and automation, focusing on segmentation, triggered journeys, and campaign operations.

⛳️ Requirements

• 6 - 8 years of experience in lifecycle, growth, retention, or CRM marketing, with a proven track record of managing campaigns that significantly improved activation, retention, or LTV.

• Strong understanding of the complete user funnel and lifecycle metrics, including activation, engagement, retention, reactivation, churn, and LTV, along with a history of driving improvements in these areas.

• Demonstrated ability to plan and execute multi-channel campaigns (email, push, in-app, web) instead of concentrating on a single channel.

• Experience working cross-functionally with acquisition, retention, product, and product marketing teams to strategize and implement campaigns.

• Practical experience with lifecycle, marketing-automation, or CRM platforms such as MoEngage, CleverTap, or HubSpot, including segmentation and triggered journeys.

• A methodical, experiment-driven approach to growth, with substantial A/B testing experience and the capability to convert results into actionable playbooks.

• Strong analytical abilities, adept at transforming campaign and cohort data into clear reporting, insights, and strategic decisions.

• Exceptional project and stakeholder management skills, capable of managing multiple campaigns to meet deadlines across teams and time zones.

• Experience in marketing to engineers, DevOps, Cloud, AI, or technical upskilling audiences is a significant advantage.

🏝️ Benefits

• Fully remote work culture, allowing you to work from anywhere at any time.

• Join a mission-driven organization that empowers millions to enhance their skills in DevOps, Cloud, and AI through practical learning experiences.

• Opportunity to influence the voice of a rapidly growing global brand.

• Enjoy a collaborative, fast-paced, and creative work environment.