Lifecycle Marketing Manager

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of all external email and SMS communications directed at students and guardians, starting from the enrolment phase through to re-engagement.

• Differentiate communications tailored for students and guardians based on their specific needs.

• Develop automated HubSpot journeys from the point of enrolment to the first week of classes.

• Determine which communications can be automated and which ones necessitate human intervention.

• Collaborate with Academics and Digital Operations to confirm the accuracy of information and timing.

• Halt or modify scheduled messages when there are changes in class information.

• Oversee around 100 communications per month directed at students and guardians across various programs.

• Keep track of visible owners, approvals, dependencies, and the communications calendar within HubSpot.

• Evaluate briefs and follow up on any missing or conflicting information prior to dispatch.

• Monitor open, click, and completion rates, providing reports that are comprehensible to the CMO.

• Recognize manual processes that could benefit from improved tools and advocate for those changes.

• Report directly to the Chief Marketing Officer.

• Establish lifecycle communications as a distinct function and create journeys that function autonomously without constant oversight.

⛳️ Requirements

• 4–6 years of experience in lifecycle, CRM, or retention marketing, managing email and SMS communications end to end.

• Proven individual contributor experience; this role does not involve managing people.

• Ability to write clearly and humanely, tailored for students, guardians, and concise SMS messages.

• Skill in audience judgment to differentiate between broad and targeted communications, as well as transactional versus engagement messages.

• Capability to organize and manage a communications calendar with a high volume of messages.

• Understanding of automation concepts, including triggers, properties, branches, delays, exits, and safeguards within HubSpot-style journeys.

• Comfort in working across the time difference between India and Australia.

• Hands-on experience with HubSpot regarding email, SMS, and workflows is a plus.

• Background in EdTech, tutoring, or experience with student and family audiences is advantageous.

• Experience within an international or multi-country organization is beneficial.

🏝️ Benefits

• Fully remote position available anywhere in India.

• Competitive compensation that is benchmarked to the role and your level of experience.

• Open discussions regarding compensation early in the hiring process.

• Streamlined hiring process taking approximately four weeks from application to offer.

• Clear opportunities for growth within the company.