Lifecycle Marketing Coordinator, CRM

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop, test, and implement CRM campaigns efficiently and punctually across email, push notifications, SMS, and in-app channels.

• Manage campaign production and facilitate cross-functional collaboration, allowing Lifecycle Managers to concentrate on strategy and experimentation.

• Streamline recurring processes, minimize manual tasks and turnaround time, while ensuring high-quality outcomes.

• Identify and assist in addressing outdated content, broken links, and issues related to targeting or personalization within active programs.

• Recognize opportunities based on campaign performance and execution insights to enhance underperforming campaigns, scale successful strategies, and prioritize impactful initiatives.

⛳️ Requirements

• Practical experience in CRM execution (typically 1–3 years), including directly creating, testing, and launching campaigns in an email service provider (ESP) or marketing automation platform.

• Exceptional attention to detail, with a meticulous approach to verifying campaign content, links, targeting, and configurations.

• Strong organizational skills and follow-through, with the capability to manage multiple projects and deadlines concurrently, ensuring consistent progress.

• Proactive communication skills: providing clear status updates, collaborating with partners, and promptly identifying potential obstacles.

• Technical curiosity and analytical mindset, including the ability to learn new tools, troubleshoot issues, and inquire about campaign performance.

• Experience with Braze is preferred.

• Familiarity with segmentation, personalization, A/B testing, and basic campaign reporting to interpret results for improvement is preferred.

• Background in supporting automated lifecycle journeys (onboarding, retention, win-back), ideally within a consumer app or e-commerce environment with ongoing customer engagement is preferred.

• Demonstrated examples of enhancing workflows or utilizing AI tools to decrease manual tasks, improve QA, or simplify documentation are preferred.

🏝️ Benefits

• New hire equity grant.

• Annual refresh equity grants.

• Flexible work arrangement: work from home, an office, or your favorite coffee shop.

• Regular in-person events.

• Market-competitive compensation and benefits.