Lifecycle Marketing Coordinator, CRM

This is a fully remote position, open to applicants in California, +18 more states.

📋 Description

• Develop, test, and deploy CRM campaigns utilizing email, push notifications, SMS, and in-app messaging.

• Execute campaigns with precision and punctuality to assist Lifecycle Managers.

• Manage cross-functional campaign production and ensure multiple workstreams remain on schedule.

• Streamline repetitive workflows to minimize manual effort and reduce turnaround time.

• Identify outdated content, non-functional links, targeting discrepancies, and personalization issues in active programs.

• Evaluate campaign performance and execution insights to uncover areas for enhancement.

• Assist in resolving underperforming campaigns, scaling successful strategies, and focusing on high-impact initiatives.

⛳️ Requirements

• Practical experience in CRM execution, typically 1–3 years, including the hands-on creation, quality assurance, and deployment of campaigns in an email service provider or marketing automation platform.

• Exceptional attention to detail when reviewing campaign content, links, targeting, and configurations.

• Capability to handle multiple projects and deadlines concurrently.

• Proactive communication skills, including providing status updates, coordinating with partners, and escalating blockers promptly.

• Technical curiosity and an analytical mindset.

• Willingness to learn new tools and troubleshoot issues as they arise.

• Experience with Braze is preferred.

• Familiarity with segmentation, personalization, A/B testing, basic campaign reporting, and data interpretation is preferred.

• Background in supporting automated lifecycle journeys is preferred.

• Experience in a consumer app or e-commerce setting with ongoing customer engagement is preferred.

• Demonstrated examples of optimizing workflows or utilizing AI tools is preferred.

🏝️ Benefits

• Flexibility to work from home, in an office, or at a favorite coffee shop.

• Regular in-person events.

• New hire equity grant.

• Annual equity refresh grants.

• Competitive compensation and benefits package.