Director, Marketing Operations

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and continuously enhance the marketing technology (Martech) stack for Demand Generation and Customer Marketing.

• Oversee marketing automation, CRM integrations, attribution, data enrichment, lead routing, and partner portal systems.

• Manage the Martech budget and vendor relationships, including selection, contracts, renewals, and accountability for ROI.

• Identify, test, and implement AI and automation opportunities within marketing and indirect channel initiatives.

• Develop and maintain source attribution that links pipeline and revenue to campaigns, channels, and partner activities.

• Manage account and lead enrichment to facilitate scoring, segmentation, and routing.

• Oversee lead lifecycle and routing, including both partner-sourced and partner-referred leads.

• Collaborate with Marketing leadership to strategize and execute campaign operations from setup and segmentation to funnel measurement.

• Ensure data governance and hygiene, including field mapping, deduplication, and compliance with consent regulations.

• Establish shared definitions and standards between Marketing and Sales while maintaining relevant reporting and dashboards with Analytics.

• Facilitate Sales-Marketing alignment regarding definitions, SLAs, and lead hand-off processes.

• Manage source tracking, lead routing, and attribution for the indirect channel.

• Guarantee consistent measurement across both direct and partner go-to-market strategies.

• Lead and nurture the Marketing Operations team.

• Collaborate with Marketing, Sales, Channel, Analytics, IT, and Legal teams to optimize Martech systems and integrations.

⛳️ Requirements

• 8–12+ years of experience in Marketing Operations or Martech positions within a B2B or SaaS environment.

• Extensive, hands-on expertise with Marketo and Salesforce, with a proven track record of optimizing a Martech stack for scalability and reliability.

• Experience in identifying and implementing AI and automation solutions in marketing or RevOps systems.

• Preferred hands-on experience with ZoomInfo, LeanData, and Impartner (or similar enrichment, routing, and partner portal platforms).

• Demonstrated experience in owning multi-touch attribution and source tracking across demand generation, customer marketing, and channel initiatives.

• Strong background in account/lead enrichment, lead lifecycle management, lead scoring, and routing design.

• Experience in managing data governance, hygiene, and compliance (e.g., GDPR, deduplication, field mapping) across marketing systems.

• Proven ability to manage Martech budgets and vendor relationships, including contract negotiations and ROI monitoring.

• Exceptional partnership skills and experience collaborating with Marketing leadership to translate campaign strategies into scalable systems and processes.

• Experience in supporting indirect channel and partner programs, including partner portals, partner lead routing, and source attribution, is highly preferred.

• Proven capability to lead and develop cross-functional operations teams.

• Strong analytical and problem-solving abilities.

• Excellent project management skills, with the capacity to manage multiple stakeholders and competing priorities.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Tax-advantaged accounts (HSA, FSA).

• Annual Lifestyle Spending Account (LSA).

• 401(k) with company matching.

• Paid parental leave.

• Vacation, personal, and wellness days.

• Annual learning and development budget.

• Eligibility to participate in the company's annual bonus program.