Lifecycle Marketing Automation

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Design, construct, test, launch, and enhance automated customer lifecycle flows directly using Klaviyo.

• Convert business needs into scalable automated journeys utilizing event-based triggers, profile properties, flow filters, conditional splits, timing logic, suppression rules, and exit conditions.

• Create personalized, multi-path customer journeys based on lifecycle stages, purchasing behavior, engagement levels, subscription status, and other customer characteristics.

• Develop and enhance lifecycle programs that cover onboarding, post-purchase experiences, retention strategies, renewals, churn prevention, win-back initiatives, cross-selling, upselling, and re-engagement efforts.

• Construct, test, and implement email campaigns that align with the overarching customer lifecycle strategy.

• Assess existing flows and pinpoint opportunities to enhance journey architecture, personalization, engagement, conversion rates, retention, and revenue generation.

• Take ownership of flow and campaign quality assurance, including audience eligibility checks, logic validation, personalization accuracy, link functionality, tracking, rendering, and suppression criteria.

• Design and conduct A/B tests across lifecycle journeys, leveraging performance data to inform next steps and optimization opportunities.

• Track CRM and lifecycle metrics such as conversion rates, revenue, engagement, retention, and deliverability.

• Collaborate with CRM, Creative, Analytics, Product, and E-commerce teams to transform business objectives into actionable customer journeys.

⛳️ Requirements

• Over 3 years of practical experience in CRM, Lifecycle Marketing, Marketing Automation, or a related field.

• Proven hands-on experience in building automated flows directly within Klaviyo.

• Proficiency in structuring complex customer journeys using triggers, filters, conditional splits, timing, personalization, suppression logic, and exit conditions.

• Demonstrated accountability for automated lifecycle journeys from requirements gathering and architecture through to implementation, QA, launch, analysis, and optimization.

• Familiarity with DTC and e-commerce lifecycle marketing strategies.

• Strong grasp of retention strategies, churn prevention, repeat purchases, cross-selling, upselling, and customer lifetime value.

• Experience in behavioral segmentation and crafting personalized customer journeys.

• Robust analytical capabilities and the ability to convert performance data into actionable optimization strategies.

• Experience in A/B testing and experimentation methodologies.

• Ability to articulate complex flow logic, technical choices, and business justifications to varied stakeholders.

• Advanced proficiency in English (C1).

• Nice to have: experience with subscription, membership, recurring purchase, or retention-focused business models.

• Nice to have: familiarity with CRM platforms such as Braze, HubSpot, Salesforce Marketing Cloud, Mailchimp, ActiveCampaign, or similar.

• Nice to have: knowledge regarding email deliverability, CRM integrations, and customer data management.

• Nice to have: basic knowledge of HTML/CSS for email editing purposes.

• Nice to have: experience working with high-volume customer databases in fast-paced e-commerce settings.

🏝️ Benefits

• Fully remote work opportunity available from Latin America.

• Initial contract for 6 months with potential for extension.

• Compensation provided in USD.

• Direct collaboration with a U.S.-based CRM and marketing team.

• Access to learning platforms and opportunities for professional growth.

• Work in a collaborative, multicultural environment.