Lifecycle & CRM Specialist

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Create and oversee lifecycle marketing initiatives that encompass onboarding, activation, subscription conversions, renewals, and win-back strategies.

• Develop automated email journeys and tailored communication flows throughout the customer lifecycle.

• Identify chances to transform free users into paying subscribers through targeted messaging and promotional offers.

• Formulate re-engagement campaigns aimed at reactivating inactive users and existing customer segments.

• Construct audience segments utilizing behavioral, product, and subscription data.

• Collaborate with product and marketing teams to enhance in-app messaging, push notifications, and other communication channels.

• Design and conduct A/B tests to refine messaging, timing, offers, and channel efficiency.

• Track campaign performance, deliverability, and customer engagement metrics.

• Evaluate results and link lifecycle initiatives to revenue, conversion, and retention outcomes.

• Ensure that communication strategies adhere to relevant privacy regulations and consent requirements.

⛳️ Requirements

• Proficiency in English is mandatory.

• Demonstrated experience in lifecycle marketing, CRM, or retention marketing, preferably within a consumer subscription setting.

• Practical experience in developing automated campaigns and customer journeys using platforms like Braze, Customer.io, Iterable, or Klaviyo.

• Strong grasp of customer segmentation, personalization, and lifecycle automation.

• Analytical mindset with the capability to independently build segments, assess campaign outcomes, and enhance performance.

• Experience in managing email deliverability, list health, and campaign effectiveness.

• Understanding of GDPR, CAN-SPAM, consent management, and international communication standards.

• Exceptional copywriting abilities and proficiency in crafting or refining impactful customer communications.

• Capacity to formulate strategies and execute campaigns independently.

• Excellent written English skills.

• Experience with in-app messaging and push notifications on both iOS and Android platforms.

• Knowledge of email deliverability, domain reputation, and reactivation strategies for dormant mailing lists.

• Familiarity with subscription billing platforms and relevant customer lifecycle events.

• Experience working with consumer applications where customer trust and the tone of communication are critical.

• Proven track record in optimizing subscription revenue and enhancing customer lifetime value.

• Ability to function as an independent contractor (B2B).

• Legal authorization to work as an independent contractor from your current country of residence.

• Availability for an initial 3-month contract, with the potential for extension or permanent conversion.

🏝️ Benefits

• Flexible working hours.

• Generous vacation policies.

• Fully remote work environment.

• Opportunity to shape the future of AI-powered consumer experiences.

• Chance to develop and own the lifecycle marketing strategy for an AI consumer product.

• Freedom to create new communication programs and experiment with various approaches.