Lifecycle & CRM Operations Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and set up intricate, multi-step Braze canvases featuring branching logic, audience entry, personalization, and trigger-based journeys.

• Conduct comprehensive quality assurance reviews for CRM campaigns, encompassing email, SMS, push notifications, in-app communications, customer journeys, triggered messages, and promotional campaigns.

• Collaborate with Lifecycle Strategy, creative, and martech teams to accurately implement campaign requirements in alignment with approved specifications.

• Diagnose live campaign issues by utilizing Braze logs, segmentation reports, and performance data, working alongside Data and Engineering to resolve them.

• Partner with Data Analytics and martech to guarantee that lifecycle marketing experiments and metrics are accurate and consistently defined across dashboards.

• Validate custom attributes, event schema, and catalog or Connected Content feeds associated with campaign sends.

• Develop and maintain QA checklists and documentation; address live campaign issues by pausing or halting sends, assessing member impact, escalating matters, and documenting preventative measures.

• Manage the routing of copy, disclosures, and campaign modifications through Legal and Compliance review while keeping approval records.

• Report directly to the Director of Lifecycle Marketing.

⛳️ Requirements

• Minimum of 3 years of practical experience with Braze, specializing in building and quality assurance for complex canvases.

• Proficient in complex canvas or journey logic, including branching, trigger-based sends, liquid personalization, and multi-step audience entry.

• Experience with HTML and the proven capability to create, comprehend, and troubleshoot HTML for email rendering challenges.

• A history of identifying errors prior to launch, from segmentation mismatches to faulty triggers and incorrect personalization tokens.

• Comfortable utilizing AI, SQL, or other tools to validate segment, audience, or cohort logic across canvases and campaigns.

• Strong inclination towards documentation, with experience working directly with Legal or Compliance teams for review and approval processes.

• Experience in regulated sectors such as fintech, healthcare, or insurance is advantageous.

• Must be permanently authorized to work in the United States without the need for visa sponsorship.

🏝️ Benefits

• Equity.

• Opportunity to face challenging tasks, learn from top talent, and assist millions in achieving their personal financial objectives.

• Flexible working hours and a virtual-first work culture, including a home office stipend.

• Comprehensive Medical, Dental, and Vision Insurance plans.

• Generous paid parental and caregiver leave.

• 401(k) savings plan with matching contributions.

• Access to financial advisors and financial wellness support.

• Flexible PTO and ample company holidays, including Juneteenth and Winter Break.

• Company-wide in-person events once or twice a year, along with virtual events to foster connections with team members and leadership.