Lifecycle CRM Marketer, Email, SMS, Retention

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Create, configure, and implement automated customer journeys in Klaviyo, such as Welcome series, Browse and Cart Abandonment, Post-Purchase Education, Replenishment Reminders, and Winbacks.

• Oversee the SMS program, managing broadcast schedules, subscriber acquisition pop-ups, and targeted text sequences while ensuring compliance with carrier and TCPA regulations.

• Segment customer databases based on purchase history, product preferences, engagement recency, and retail versus DTC behaviors.

• Safeguard inbox placement and maintain domain health.

• Collaborate with the Senior Graphic Designer and copywriters to create high-converting, on-brand email assets.

• Evaluate cohort repeat rates, churn indicators, and channel revenue attribution.

• Present essential retention metrics during weekly cross-functional meetings.

• Utilize AI tools to produce subject line variations, test multivariate body copy, and enhance quality assurance processes.

• Own the email and SMS retention strategy, including builds, testing, and results from start to finish.

• Maximize customer lifetime value (LTV), repeat purchase frequency, and list health.

⛳️ Requirements

• Minimum of 2 years managing end-to-end email and SMS retention marketing for a fast-paced DTC consumer goods brand.

• Advanced hands-on expertise with Klaviyo or similar enterprise retention platforms and Shopify.

• Strong grasp of repeat purchase mechanics, replenishment cycles, and customer cohort segmentation.

• Experience in structuring controlled A/B tests and converting performance data into actionable improvements.

• Capability to take full responsibility for the send calendar and flow builds with minimal supervision.

• Excellent written communication skills in English.

• Must be fully aligned with US Eastern time zone working hours.

• Preferred: experience in beauty, personal care, or CPG sectors, especially with replenishable or subscription-based products.

• Preferred: hands-on experience with dedicated SMS platforms such as Postscript or Attentive and knowledge of TCPA compliance.

• Preferred: background in developing retention programs for both DTC and retail customers.

• Preferred: familiarity with attribution and analytics tools like Triple Whale and GA4.

• Preferred: knowledge of AI tools and workflow automation for copy testing and quality assurance.

🏝️ Benefits

• Fully remote position.

• Direct collaboration with teams across performance, design, and community.

• Genuine ownership of the send calendar, flow architecture, and retention function.