Lifecycle & Content Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and enhance lifecycle journeys through email, SMS, nurturing, onboarding, re-engagement, and retention efforts.

• Collaborate with Marketing and business unit leaders to gain insights into audiences, business objectives, and funnel opportunities.

• Create paid digital strategies tailored to audience demographics, objectives, funnel stages, geographical considerations, budget constraints, and performance metrics.

• Provide guidance on campaign structure, targeting, bidding strategies, budget allocation, creative direction, conversion tracking, testing, and optimization techniques.

• Construct, launch, review, and refine campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Reddit Ads, and other emerging advertising venues.

• Evaluate cross-channel performance and convert platform data into recommendations for investment, optimization, testing, and potential discontinuation.

• Stay updated on platform modifications, advertising capabilities, measurement practices, privacy regulations, and new communication channels.

• Formulate messaging and content strategies for campaigns, websites, landing pages, email journeys, and organic channels.

• Identify customer drop-off points and opportunities for enhanced messaging.

• Create or refine copy for lifecycle programs, campaigns, websites, and content focused on conversion.

• Develop segmentation strategies informed by audience behavior, lifecycle stages, interests, and customer requirements.

• Collaborate with Creative, Brand, Web, Production, and business-unit Marketing teams on integrated campaigns and customer journeys.

• Experiment with subject lines, calls to action, landing page messaging, nurturing pathways, and content formats.

• Support AEO/GEO and organic content strategies for both traditional and AI-driven search efforts.

• Adapt high-performing content for use across various channels and audiences.

• Leverage AI for research, drafting, personalization, testing, content optimization, and workflow productivity.

• Monitor results, share insights, and consistently enhance Marketing programs.

⛳️ Requirements

• Over 5 years of experience in lifecycle, growth, digital, performance, content, or integrated Marketing.

• Practical experience in managing both lifecycle programs and paid digital campaigns.

• Proven track record in developing and optimizing lifecycle or nurture programs.

• Exceptional writing and messaging skills, capable of adapting voice and content for diverse audiences.

• Proficiency in customer journey mapping, segmentation, conversion, and retention strategies.

• Solid understanding of email, CRM, Marketing automation, and campaign performance metrics.

• Practical knowledge of Google Ads, Meta Ads, and other digital advertising platforms.

• Experience with the structure of paid campaigns, objectives, target audiences, keyword strategies, bidding practices, budgets, placements, creative testing, remarketing, lead generation, and optimization techniques.

• Familiarity with conversion tracking, attribution, pixels/tags, UTMs, platform reporting, GA4, CPM, CPC, CTR, CPL, CPA, conversion rates, and ROAS.

• Ability to convert performance data into actionable business recommendations, channel strategies, budget decisions, and testing priorities.

• Experience utilizing data to enhance content, messaging, customer journeys, and conversion rates.

• Basic knowledge of landing pages, CRO, SEO, AEO/GEO, and organic content strategies.

• Experience working collaboratively with Creative, Web, Digital, Product, and business stakeholders.

• Strong project management skills and commitment to follow-through.

• Ability to thrive in a fast-paced environment where priorities may shift.

• An AI-native approach to research, writing, analysis, testing, personalization, and efficiency.

• Experience in K–12 education or with education-focused brands is a plus.

• Familiarity with Customer.io, HubSpot, or similar lifecycle/CRM platforms is an advantage.

• Experience with programmatic advertising or emerging digital platforms is beneficial.

• Advanced expertise in GA4, attribution, or conversion tracking is an asset.

• AEO/GEO strategy experience is advantageous.

• Experience in conversion-focused copywriting is a bonus.

• Customer research experience is favorable.

• Familiarity with monday.com or similar project management tools is a plus.

• A Bachelor’s degree in Marketing, Business, Communications, or a related field is a bonus.

• Equivalent professional experience and demonstrable results will be considered in lieu of a degree.

• Must possess eligibility to work in the United States.

• Visa sponsorship is not available.

🏝️ Benefits

• Competitive total compensation package, encompassing medical, dental, vision, and optional benefits.

• On-site gym facilities.

• Virtual wellness programs available.

• Wellness coaching services offered.

• Flexible working options for selected roles.

• Unlimited PTO for salaried positions.

• “Life happens” days provided.

• Fully paid holiday week off during Christmas.

• Recognition and rewards for birthdays, significant anniversary milestones, and community service contributions.

• Quarterly Town Hall meetings.

• Annual social events and traditions, including Halloween festivities and Wellness Fairs.