Lead User Acquisition Manager

This is a fully remote position, open to applicants in Thailand, +4 more countries.

📋 Description

• Take charge of and enhance the global paid social strategy for our B2C products portfolio, focusing primarily on Meta and TikTok.

• Lead, mentor, and develop the Paid Social team by setting objectives, distributing workload, assessing performance, enhancing execution standards, and assisting with hiring and onboarding.

• Manage portfolio-level budget allocation, forecasting, and performance across various products, markets, and funnels, including Tier-1 regions and six-figure monthly media expenditures.

• Convert company growth objectives into actionable channel, market, and team plans linked to paying subscribers, revenue, CAC, LTV, and ROAS.

• Create a comprehensive experimentation program involving audiences, creatives, bidding, placements, offers, and landing pages, encompassing hypothesis design, sample-size planning, and statistically valid interpretation.

• Develop an efficient creative testing and production process in collaboration with creative, product, and localization teams.

• Supervise measurement quality, conversion tracking, and attribution across app, mobile web, and desktop; identify data gaps and collaborate with analytics/engineering to implement solutions.

• Examine portfolio and funnel performance, pinpoint scalable growth prospects, and deliver clear recommendations to senior stakeholders.

• Assess new acquisition channels and measurement strategies, including DSPs, programmatic media, connected TV, and incrementality testing.

⛳️ Requirements

• Expert-level proficiency in Meta Ads and TikTok Ads, encompassing account structure, bidding strategies, audience targeting, creative optimization, automation, policy adherence, and scaling.

• Advanced understanding of performance economics and funnel metrics: CAC/CPA, ROAS, LTV, LTV-to-CAC, payback period, CPI, CPM, CTR, and CVR.

• Strong statistical and analytical skills: hypothesis development, experimental design, sample size and power concepts, confidence intervals, statistical significance, variance, and common testing biases.

• Ability to differentiate between correlation and causation, applying incrementality testing, holdouts, and lift studies when assessing channel impact.

• In-depth knowledge of attribution and measurement across app, mobile web, and desktop, including GA4, Google Tag Manager, Meta Pixel/CAPI, and mobile measurement platforms such as AppsFlyer or Adjust.

• Advanced skills in Excel/Google Sheets; familiarity with SQL and BI tools is highly preferred.

• Strong capability in budget allocation, forecasting, scenario modeling, pacing, and performance reporting for high-spend international accounts.

• Proven track record of establishing scalable campaigns, creative testing, analytics, and quality assurance processes for a team.

🏝️ Benefits

• FULLY REMOTE opportunity for full-time work.

• 28 calendar days of vacation annually.

• 7 wellness days each year (time off) that can be utilized for personal matters, allowing you to recover without needing to take sick leave.

• Bonuses up to $5,000 for referring successful candidates for roles within the company.

• 50% reimbursement for professional training, international conferences, and meetings.

• Corporate discounts for English language lessons.

• Health benefits: If you are ineligible for corporate medical insurance, the company will reimburse up to $1,000 gross per year per employee. This can be used for purchasing health insurance or covering medical expenses for yourself and immediate family members (spouse, children).

• Workplace organization: The company provides all employees with a fully-equipped workplace and necessary equipment (desk, chair, Wi-Fi, etc.) in our offices or co-working spaces. For remote locations, the company reimburses workplace expenses up to $1,000 gross every three years, based on paychecks. This can be spent on co-working space rent or setting up a home office (desk, chair, internet, etc.) during that three-year period.

• An internal gamified gratitude system allowing you to receive bonuses from colleagues, which can be exchanged for company merchandise, team-building activities, massage certificates, and more.