Lead Product Marketing Manager

This is a fully remote position, open to applicants in California, +2 more states.

📋 Description

• Take ownership of Novus messaging, positioning, talk tracks, breakthrough narrative, category story, and related documentation.

• Develop and execute the comprehensive go-to-market strategy encompassing audience targeting, channel approaches, campaigns, sales readiness, launches, and success metrics.

• Identify acquisition channels, manage campaigns, and facilitate early-access signups.

• Link demand generation activities to conversions from free to paid and identify early commercial indicators.

• Enhance Novus's visibility in developer forums, social media platforms, influencer partnerships, and events.

• Collaborate with product and growth teams on self-service onboarding, activation processes, and freemium-to-paid conversion pathways.

• Establish the joint positioning of Novus and Pendo within the marketplace.

• Create enablement materials, messaging, and proofs for sales and partner teams.

• Monitor activation rates, free-to-paid conversion metrics, marketing-sourced Annual Recurring Revenue (ARR), pipeline status, and initial revenue outcomes.

⛳️ Requirements

• A minimum of 7 years of marketing experience, with a focus on product or category positioning and narrative at an individual contributor level.

• Demonstrated capability to manage a launch, repositioning, or category narrative from start to finish.

• Strong content instincts with proficiency in crafting narratives, positioning documents, and launch materials.

• Practical experience with AI tools such as Claude, ChatGPT, or similar platforms.

• Proven track record of delivering projects, soliciting feedback, iterating, and addressing gaps autonomously.

• Ability to effectively translate technical complexities into clear and compelling messaging.

• Strong cross-functional influence with product, sales, marketing, and leadership stakeholders.

• Experience with Product-Led Growth (PLG) strategies, including self-service acquisition, freemium conversion, activation, or community-driven distribution methods.

• Credibility with developer or builder audiences and an understanding of how technical users discover and assess tools.

• Preferred: experience in building developer communities.

• Preferred: technical understanding of codebases, pull requests, and deployment cycles.

• Preferred: background in product analytics, instrumentation, observability, developer tools, open source, or AI coding tools.

• Preferred: experience in growth hacking within early-stage or zero-to-one product environments.

🏝️ Benefits

• $0 premium health coverage options.

• Strong 401(k) matching program.

• Equity opportunities.

• Flexible time off policy.